CRM Analyst managing integrated operations within Salesforce Marketing Cloud for Cadastra. Focusing on strategies for digital maturity and performance indicators improvement.
Responsibilities
Manage an integrated, multichannel operation within Salesforce Marketing Cloud
Organize the data structure within the platform
Develop strategies for acquisition, activation, engagement, and retention
Manage, clean, and cluster the database
Structure project management, client meetings, and presentation materials
Develop deliverables and handle requests using agile methodology
Perform performance, conversion, and engagement analyses
Create dashboards and produce recurring reports
Develop automations and SQL queries, and build data extractions
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