RG
Rogon Technologies GmbHPerformance Marketing Manager
Performance Marketing Manager driving digital growth through online marketing campaigns for CUJU. Focused on user acquisition and optimization of performance marketing strategies.
About the role
- Responsible for the end-to-end development, execution, and optimization of digital campaigns
- Oversee campaign buildout and performance, providing clients with accurate reporting and insights
- Work closely with Digital Specialists to build out and implement campaigns
- Collaborate with the Implementation team on call tracking, conversion pixel installation, and troubleshooting
- Launch campaigns on time with accuracy
- Manage day-to-day campaign operations and provide real-time information and status updates to the Client Lead and larger team
- Monitor campaign performance and proactively address any issues impacting performance
- Provide backup support for colleagues as needed to ensure seamless campaign management
- Deliver accurate and timely performance reports to be shared with clients
- Conduct in-depth analysis of campaign data to identify performance trends and actionable insights
- Present findings during monthly reporting calls with the Client Lead, strategy team, and Pod Director to inform strategic recommendations and performance improvements
- Review data trends, adjust reports as needed, and optimize campaigns accordingly
- Maintain certifications and stay updated on industry changes
- Meet or exceed documented performance goals
- Continuously learn and develop technical skills and cross-train in SEM, Social & Programmatic
- Tackle initiatives that fall outside of the job description as necessary
Requirements
- Have 2-3 years of healthcare digital marketing experience including SEM, display, YouTube, and social media marketing
- Bachelor’s degree in marketing, communications or related field
- Proficiency in Google Ads and Meta platforms
- Google Ads Certifications in SEM, display, and video
- Experience with Google Ads Editor and Facebook Power Editor
- Ability to work independently and remotely once given direction
- Strong analytical and logical skills
- Must be based in the continental US
- Experience with Google Tag Manager and pixel implementation (Nice to Have)
- Experience with brand lift studies in Google Ads and Meta platforms (Nice to Have)
- Additional healthcare depth (Nice to Have)
- Facebook Blueprint Certification (Nice to Have)
- Familiarity with Microsoft suite of products (Nice to Have)
Benefits
- Competitive Salary Range
- Health, Dental and Vision benefit packages to fit all types of lifestyle
- Life, Short and Long Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
BG
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