VP, Business Development Marketing overseeing marketing strategies and business development collaboration for Synchrony in the financial services sector. Responsible for driving growth and strategic client partnerships.
PA
Hybrid Business Development Representative – Event Sponsorship
Posted 2 months ago
About the role
- Business Development Representative focusing on lead generation for sponsorship sales. Collaborating with senior sales and marketing to engage prospects and meet performance goals.
Responsibilities
- Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
- Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
- Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
- CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
- Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
- Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
- Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.
Requirements
- Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
- Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
- Self-motivated, resilient, and driven to exceed targets in a fast-paced environment.
- Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
- Being able to time-manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
- A collaborative attitude — success at The Alliance is a team sport.
Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
- Private Medical & Dental
- Life Insurance: (4 x salary)
- Flexible hours policy
- Extensive tech gear kit
- On-demand therapy, coaching & mental fitness via Oliva
- Heavily subsidised gym membership via Gympass
- Cycle to work & Workplace Nursery schemes
- Flexible benefits via the thanksBen platform (£600 annually in year 1, scaling year on year up to £1,980+)
- Personal L&D budget (£500 annually in year 1, scaling year on year up to £3000+)
- 1 paid day per quarter for either L&D or Volunteer activities
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