Hybrid Business Development Representative – Event Sponsorship

at Product Marketing Alliance

• Job title: Business Development Representative – Event Sponsorship
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £25,500 - £28,000 per year
• Degree requirement: High School Diploma
• Location requirements: Hybrid, London, United Kingdom

About the role

• Business Development Representative focusing on lead generation for sponsorship sales. Collaborating with senior sales and marketing to engage prospects and meet performance goals.

Responsibilities

• Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
• Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
• Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
• CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
• Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
• Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
• Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

Requirements

• Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
• Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
• Self-motivated, resilient, and driven to exceed targets in a fast-paced environment.
• Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
• Being able to time-manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
• A collaborative attitude — success at The Alliance is a team sport.

Benefits

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
• Private Medical & Dental
• Life Insurance: (4 x salary)
• Flexible hours policy
• Extensive tech gear kit
• On-demand therapy, coaching & mental fitness via Oliva
• Heavily subsidised gym membership via Gympass
• Cycle to work & Workplace Nursery schemes
• Flexible benefits via the thanksBen platform (£600 annually in year 1, scaling year on year up to £1,980+)
• Personal L&D budget (£500 annually in year 1, scaling year on year up to £3000+)
• 1 paid day per quarter for either L&D or Volunteer activities