Hybrid Business Development Representative – Event Sponsorship

Posted 2 weeks ago

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About the role

  • Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
  • Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
  • Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
  • CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
  • Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
  • Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
  • Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

Requirements

  • Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
  • Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
  • Self-motivated, resilient, and driven to exceed targets in a fast-paced environment.
  • Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
  • Being able to time-manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
  • A collaborative attitude — success at The Alliance is a team sport.

Benefits

  • Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
  • Private Medical & Dental
  • Life Insurance: (4 x salary)
  • Flexible hours policy
  • Extensive tech gear kit
  • On-demand therapy, coaching & mental fitness via Oliva
  • Heavily subsidised gym membership via Gympass
  • Cycle to work & Workplace Nursery schemes
  • Flexible benefits via the thanksBen platform (£600 annually in year 1, scaling year on year up to £1,980+)
  • Personal L&D budget (£500 annually in year 1, scaling year on year up to £3000+)
  • 1 paid day per quarter for either L&D or Volunteer activities

Job title

Business Development Representative – Event Sponsorship

Job type

Experience level

Mid levelSenior

Salary

£25,500 - £28,000 per year

Degree requirement

High School Diploma

Location requirements

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