Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
About the role
- Bank Channel Marketing Director leading marketing strategy for partnerships with financial institutions. Building relationships and implementing growth-focused marketing initiatives in the payments sector.
Responsibilities
- Build trusted relationships with bank partner leaders, Worldpay GMs and business management team; understand partner’s business segments and growth goals to ensure success.
- Introduce key marketing initiatives that align with business goals and meet marketing acquisition ACV targets and retention objectives.
- Develop and implement a comprehensive marketing plan that enables bank partners to scale and achieve exponential growth.
- Collaborate with internal teams to design and implement high-quality, relevant content for plan initiatives.
- Monitor and analyze marketing performance metrics to gauge effectiveness; have the flexibility and willingness to pivot plans quickly, when necessary.
- Be an active contributor to the overall MSFI Marketing strategic plan; work with members of the team to ensure delivery and success.
Requirements
- Knowledge of Merchant business and experience with partner marketing
- Proven history of supporting cross-functional relationships at all levels; able to address critical cross functional barriers
- Knowledge of marketing best practices, product tools and methodologies; an eye for creative best practices
- Excellent verbal and written communication skills to audiences of various levels in the organization and directly with the customer, e.g., executive, management, individual contributors
- Proficiency in problem solving and time management skills managing multiple deadlines
- Knowledge and/or experience of Workfront or similar marketing project system
- History of delivering high-quality results and a willingness to challenge the status quo.
Benefits
- A competitive salary and benefits
- A variety of career development tools, resources, and opportunities
- The chance to work on some of the most challenging, relevant issues in the payment industry.
- Time to support charities and give back in your community.
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