PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Own and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and other channels to maximize qualified lead generation
- Manage keyword strategy and ad copy/content creation with partners
- Analyze campaign performance and make data-driven optimizations to improve CPL and lead quality
- Generate reports and insights for stakeholders, translating complex data into actionable recommendations
- Monitor and optimize landing pages (A/B testing, CRO, SEO best practices) to enhance lead capture and funnel efficiency
- Leverage SEO insights to build long-term traffic growth while maximizing performance of paid acquisition
- Contribute directly to the growth of Klar’s B2B business through paid media, SEO, and funnel optimization
Requirements
- Bachelor’s degree in Engineering, Economics, Data Analytics, Marketing, or a related field
- Ability to work with data, analyze results, and present actionable insights
- 1–3 years of experience in performance marketing, preferably in fintech or B2B environments
- Hands-on experience with Google Ads or Meta Ads Manager
- Understanding of SEO, SEM
- Familiarity with marketing automation tools, analytics platforms (Google Analytics, Looker, etc.), and A/B testing frameworks
- Experience with SQL is desirable
- Proactive, self-motivated, and hands-on, with strong attention to detail and the ability to thrive autonomously in a fast-paced, growth-oriented environment
- Advanced English level
Benefits
- Competitive salary based on performance and experience
- Chance of earning Klar stock options
- 15 days of paid vacation per year; plus extended maternity and paternity leaves
- Vacation premium
- 30 days of Christmas bonus
- Medical Insurance
- Computer devices
- Well hub subscription to offer mental and physical health
- Sponsored coaching and therapy sessions via Modern Health
- A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
- International work environment with amazing and highly skilled people
- A world-class team that helps you evolve your skills in areas you're interested in
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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