Hybrid Associate Product Marketing Manager

at Power Factors

• Job title: Associate Product Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Boston, United States

About the role

• Associate Product Marketing Manager driving commercial asset management solutions to the market. Collaborating with Sales, Product, and Marketing teams for successful GTM execution.

Responsibilities

• Create, maintain, and evolve customer-facing and internal collateral, including sales decks, playbooks, battlecards, one-pagers, FAQs, and case studies
• Tailor materials and messaging for specific deal cycles, supporting frontline sales efforts
• Facilitate enablement sessions and training to ensure teams can confidently articulate value and differentiation
• Support and coordinate GTM motions, working with Product, Marketing, Sales, and CS to ensure alignment on launches, campaigns, and customer engagement
• Partner with Demand Gen and Content to activate messaging across campaigns, website, and events
• Contribute to GTM strategy by connecting product capabilities with market needs and commercial priorities (strong collaboration with Product Management team)
• Support the activation of packaging and pricing strategies by ensuring sales teams understand offers and can position them effectively
• Translate packaging into clear value propositions and collateral that resonates with business and technical stakeholders
• Inform website content, campaign messaging, and digital collateral to ensure product narratives are clear and consistent
• Provide product marketing input into blogs, webinars, case studies, and external thought leadership
• Gather and synthesize customer, competitor, and market insights to guide messaging, GTM strategy, and product direction
• Support leadership with competitive and market intelligence and other support as needed.

Requirements

• 2–4 years of experience in product marketing, GTM, or sales enablement at a SaaS or enterprise software company
• Strong communication and storytelling skills, able to craft compelling narratives for sales and marketing channels
• Experience creating sales decks and collateral that drive deal momentum
• Highly collaborative, with the ability to align stakeholders across Marketing, Sales, and Product
• Organized and detail-oriented, capable of managing multiple GTM deliverables
• Adaptability to work in fast paced, changing environments that may not fit perfectly within Product Marketing framework
• Analytical mindset, comfortable with using data to measure program impact
• Prior involvement in cross-functional launch planning or GTM campaigns
• Exposure to renewable energy, fintech, or other complex B2B SaaS industries
• Familiarity with sales enablement tools
• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).