Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Associate Product Marketing Manager driving commercial asset management solutions to the market. Collaborating with Sales, Product, and Marketing teams for successful GTM execution.
Responsibilities
- Create, maintain, and evolve customer-facing and internal collateral, including sales decks, playbooks, battlecards, one-pagers, FAQs, and case studies
- Tailor materials and messaging for specific deal cycles, supporting frontline sales efforts
- Facilitate enablement sessions and training to ensure teams can confidently articulate value and differentiation
- Support and coordinate GTM motions, working with Product, Marketing, Sales, and CS to ensure alignment on launches, campaigns, and customer engagement
- Partner with Demand Gen and Content to activate messaging across campaigns, website, and events
- Contribute to GTM strategy by connecting product capabilities with market needs and commercial priorities (strong collaboration with Product Management team)
- Support the activation of packaging and pricing strategies by ensuring sales teams understand offers and can position them effectively
- Translate packaging into clear value propositions and collateral that resonates with business and technical stakeholders
- Inform website content, campaign messaging, and digital collateral to ensure product narratives are clear and consistent
- Provide product marketing input into blogs, webinars, case studies, and external thought leadership
- Gather and synthesize customer, competitor, and market insights to guide messaging, GTM strategy, and product direction
- Support leadership with competitive and market intelligence and other support as needed.
Requirements
- 2–4 years of experience in product marketing, GTM, or sales enablement at a SaaS or enterprise software company
- Strong communication and storytelling skills, able to craft compelling narratives for sales and marketing channels
- Experience creating sales decks and collateral that drive deal momentum
- Highly collaborative, with the ability to align stakeholders across Marketing, Sales, and Product
- Organized and detail-oriented, capable of managing multiple GTM deliverables
- Adaptability to work in fast paced, changing environments that may not fit perfectly within Product Marketing framework
- Analytical mindset, comfortable with using data to measure program impact
- Prior involvement in cross-functional launch planning or GTM campaigns
- Exposure to renewable energy, fintech, or other complex B2B SaaS industries
- Familiarity with sales enablement tools
- Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
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