Product Marketing Manager responsible for product messaging and positioning at a leading healthcare technology firm. Drive go - to - market strategies and create compelling product narratives with a cross - functional team.
About the role
- Ads Product Marketing Manager at Netflix collaborating on go-to-market strategies for ad products. Supporting managers and driving projects forward in a dynamic advertising landscape.
Responsibilities
- Play a supportive role to Managers on GTM launch work and other project work
- Drive individual projects forward with support from a Manager on the team
- Support the definition and development of go-to-market efforts across new ad product solutions, enhance existing offerings in close partnership with cross-functional stakeholders (product commercialization, ad product, research, sales, UX, measurement, policy, etc)
- Be a trusted partner to both the product and sales teams, and work closely with your team members in driving projects forward
- Support the team in identifying and executing marketing needs to support ad products in each region for UCAN, with extension to EMEA, APAC and LATAM
- Collaborate and assist in creating materials, demos, assets, etc that bring solutions to life in a succinct and exciting way
- Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative
- Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market
Requirements
- 3-5+ years experience in product marketing within the digital advertising and/or B2B Advertising space, and total of 5-7 years overall experience
- Experience in partnering cross-functionally on bringing products to market in the advertising/B2B space
- Strong ability to communicate and ability to project manage independently
- Ability to partner with technical teams like Product, legal, policy and comms/ and other marketing team members on projects including product launch moments
- Excellent communication and storytelling skills, with comfort in understanding research data
- Ability to collaborate in an environment that values team culture and inclusiveness
- Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
- Strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines
- High-level understanding of product growth and developing strategic roadmaps
- A strong attention to detail and eye towards using the 80/20 rule to address problems
- Knowledge of the ad-supported streaming space and and ad tech ecosystem
- Programmatic experience a plus
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Full-time hourly employees accrue 35 days annually for paid time off
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