Member Advocate III supporting healthcare navigation for L.A. Care Health Plan members. Handling complex cases, resolving issues, and facilitating access to services for vulnerable populations in Los Angeles.
About the role
- Assistente de CRM conduzindo calendário de pautas e dominando ferramentas de automação de marketing em agência de marketing.
Responsibilities
- Ter conhecimento e saber implementar as boas práticas de CRM do momento
- Principal responsável pela condução do calendário mensal de pautas junto ao time de Conteúdo
- Dominar as principais ferramentas de CRM utilizadas no mercado (RD Station, Active Campaign, Mailchimp)
- Ideação, implementação e análises de testes A/B para melhoria dos KPI's
- Elaborar réguas de comunicação automatizadas
- Participar da estratégia de campanhas perenes e sazonais
- Realizar e propor segmentações de base
- Enviar e validar disparos de email, SMS, mensagens de whatsapp, e outros
- Realizar análises dos principais KPIs de CRM para construção de relatórios mensais e pontuais
- Gestão do calendário de envio de comunicações junto com a Gerente de Projetos e as outras áreas do squad
- Apresentações ao cliente com clareza e profundidade nos dados e insights em CRM
- Estudar e trazer insights de mercado e benchmarkings de CRM para validação e implementação
Requirements
- Experiência em análises de base e segmentação estratégica
- Domínio das principais ferramenta de automação de marketing
- Experiência em análise e implementação de teste A|B
- Experiência com montagem e apresentação de relatórios
- Experiência com análise de KPI's de CRM
- Inglês intermediário
- Espanhol intermediário
Benefits
- Assistência médica
- Assistência odontológica
- Vale Transporte
- Seguro de Vida
- TotalPass
- Vale Refeição
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Degree requirement
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