Hybrid Analyst, Marketing Ops

at Hyatt

• Job title: Analyst, Marketing Ops
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $3,733 - $4,103 per hour
• Degree requirement: Bachelor's Degree
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Chicago, United States

About the role

• Analyst in Marketing Ops leveraging Hyatt's CRM platform for marketing campaigns. Collaborating across teams to drive engagement and analyze campaign performance.

Responsibilities

• Leverage Hyatt’s CRM platform (Braze) to ensure the error-free and timely execution of marketing campaigns.
• Build and manage audience segments, orchestrate journeys, implement A/B tests, and analyze campaign performance to drive engagement and conversion.
• Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns.
• Design and implement multi-channel, multi-touch journeys in collaboration with Marketing and CRM teams.
• Coordinate with template development and QA teams to ensure seamless, error-free execution of campaigns.
• Set up and monitor A/B tests, testing subject lines, message content, send times, and channel mix. Interpret results and make recommendations.
• Analyze campaign results to understand engagement and conversion performance. Develop dashboards and visualizations for stakeholders.

Requirements

• Bachelor's degree with a quantitative emphasis.
• 2+ years of experience in a Marketing Operations or Campaign Analytics role.
• Braze experience is strongly preferred.
• Proficiency in SQL and Braze's Audience Builder logic and ability to interpret and troubleshoot audience segmentation queries.
• Experience analyzing large transactional databases.
• Strong analytical skills with experience in campaign analysis, experimentation, and visualization tools (e.g. Tableau, Thoughtspot).
• High attention to detail with the ability to thoroughly QA their own and team members' work.
• Ability to collaborate within cross-functional workstreams, balancing multiple priorities and deadlines while effectively partnering with team members and stakeholders.
• Braze, Tableau, and/or Thoughtspot certification a plus.

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match