Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
About the role
- Analyst in Marketing Ops leveraging Hyatt's CRM platform for marketing campaigns. Collaborating across teams to drive engagement and analyze campaign performance.
Responsibilities
- Leverage Hyatt’s CRM platform (Braze) to ensure the error-free and timely execution of marketing campaigns.
- Build and manage audience segments, orchestrate journeys, implement A/B tests, and analyze campaign performance to drive engagement and conversion.
- Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns.
- Design and implement multi-channel, multi-touch journeys in collaboration with Marketing and CRM teams.
- Coordinate with template development and QA teams to ensure seamless, error-free execution of campaigns.
- Set up and monitor A/B tests, testing subject lines, message content, send times, and channel mix. Interpret results and make recommendations.
- Analyze campaign results to understand engagement and conversion performance. Develop dashboards and visualizations for stakeholders.
Requirements
- Bachelor's degree with a quantitative emphasis.
- 2+ years of experience in a Marketing Operations or Campaign Analytics role.
- Braze experience is strongly preferred.
- Proficiency in SQL and Braze's Audience Builder logic and ability to interpret and troubleshoot audience segmentation queries.
- Experience analyzing large transactional databases.
- Strong analytical skills with experience in campaign analysis, experimentation, and visualization tools (e.g. Tableau, Thoughtspot).
- High attention to detail with the ability to thoroughly QA their own and team members' work.
- Ability to collaborate within cross-functional workstreams, balancing multiple priorities and deadlines while effectively partnering with team members and stakeholders.
- Braze, Tableau, and/or Thoughtspot certification a plus.
Benefits
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Operations Specialist at ABB, creating marketing content and supporting sales for maritime solutions. Collaborating with teams globally to drive engagement and leads.
Director of Marketing Operations leading campaign automation and data - driven marketing strategies. Overseeing marketing operations and collaborating closely with sales and leadership teams to drive revenue.
Digital Shelf and Marketing Operations Specialist supporting digital enablement for healthcare technology. Managing ecommerce operations, legal compliance, and stakeholder collaboration in a hybrid role.
Senior Executive managing global marketing operations for streaming at Warner Bros. Discovery. Overseeing campaigns and collaborating with creative & content marketing teams worldwide.
Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
Senior Director of Marketing Operations at Hinge driving strategic growth and operational excellence in a mission - driven company.
Community Success & Marketing Operations Intern at Swiss Startup Association organizing startup community events. Engaging with stakeholders and managing online platforms, while supporting marketing initiatives.
Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
Intern supporting CRM Marketing Operations at Warner Bros. Discovery. Assisting with communications setup, quality assurance, and documentation in Miami.