Marketing Operations & Compliance Lead enhancing Sanofi's marketing strategy execution through optimized content operations and compliance. Collaborates with local teams to build a compliant and efficient content engine.
About the role
- Analyst in Marketing Ops leveraging Hyatt's CRM platform for marketing campaigns. Collaborating across teams to drive engagement and analyze campaign performance.
Responsibilities
- Leverage Hyatt’s CRM platform (Braze) to ensure the error-free and timely execution of marketing campaigns.
- Build and manage audience segments, orchestrate journeys, implement A/B tests, and analyze campaign performance to drive engagement and conversion.
- Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns.
- Design and implement multi-channel, multi-touch journeys in collaboration with Marketing and CRM teams.
- Coordinate with template development and QA teams to ensure seamless, error-free execution of campaigns.
- Set up and monitor A/B tests, testing subject lines, message content, send times, and channel mix. Interpret results and make recommendations.
- Analyze campaign results to understand engagement and conversion performance. Develop dashboards and visualizations for stakeholders.
Requirements
- Bachelor's degree with a quantitative emphasis.
- 2+ years of experience in a Marketing Operations or Campaign Analytics role.
- Braze experience is strongly preferred.
- Proficiency in SQL and Braze's Audience Builder logic and ability to interpret and troubleshoot audience segmentation queries.
- Experience analyzing large transactional databases.
- Strong analytical skills with experience in campaign analysis, experimentation, and visualization tools (e.g. Tableau, Thoughtspot).
- High attention to detail with the ability to thoroughly QA their own and team members' work.
- Ability to collaborate within cross-functional workstreams, balancing multiple priorities and deadlines while effectively partnering with team members and stakeholders.
- Braze, Tableau, and/or Thoughtspot certification a plus.
Benefits
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
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