Director of Marketing responsible for driving measurable student acquisition growth through data - informed marketing strategies for OU Education Services. Collaborating cross - functionally to optimize marketing performance and enrollment outcomes.
About the role
- Affiliate Marketing Executive for Confused.com focused on new partnership outreach and performance optimization. Collaborate with marketing teams to enhance affiliate success and drive revenue.
Responsibilities
- Reaching out to new partners for a range of insurance products.
- Working with the existing members of the affiliate team to formulate strategies for growth.
- Ensuring all campaigns deliver against our targeted budgets, taking into consideration revenue, spend and ROI
- Working with other teams within the Marketing department to come up with new and creative ways of improving performance. This includes landing pages, messaging, and ways to help our customers.
- Assisting with invoice processing and monthly spend reports.
- Updating monthly performance data for our affiliate partners.
- Using data to identify new and existing opportunities to drive increased levels of profit and revenue for the business.
- Optimising existing partnerships with A/B testing of offers, copy and creative as well as reporting on their performance.
Requirements
- Previous experience on affiliate marketing campaigns in a fast-paced environment
- An analytical background with the ability to manipulate data into actionable insights, as well as a solid understanding of budgets and ROI
- Confidence in speaking to agencies and partners in a range of activities including product updates, account changes and negotiations
- Techniques on how to approach new partners and work within a set budget to get maximum return on investment
- Proactive attitude with lots of enthusiasm, personality and commitment
- A strong and confident communicator, with exceptional written and verbal communication skills
- Strong planning and organisational skills with the ability to work to strict deadlines and manage multiple products and campaigns simultaneously
- A genuine team player with an ability to build relationships within all levels of the business
- Good judgement and problem solving skills
- Someone who strives for continuous improvement
- Knowledge of other areas of marketing such as PPC, SEO or Email
Benefits
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer matching pension contributions up to 7.5%
- A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
- Private medical cover, critical illness cover, dental plans and employee assistance programme
- Free gym access
- Employee discounts programme
- A healthy learning and training budget to support your development
- Electric vehicle and cycle to work schemes
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
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