Hybrid Account Manager, Paid Media

Posted 2 weeks ago

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About the role

  • Act as a compassionate team lead.
  • Build client relationships.
  • Deliver clear POVs on digital and media trends.
  • Demonstrate the ability to council junior team members, colleagues, and clients.
  • Develop client paid media proposals/pitches.
  • Develop thoughtful paid media strategies to accomplish Client overarching goals and business objectives.
  • Mine strategic work and data for consumer insights.
  • Navigate large organizational structure.
  • Translate data points from campaign results into meaningful client insights and recommendations.
  • Work collaboratively with large partner agencies across marketing disciplines.

Requirements

  • 4 - 6 years of paid media/digital investment experience.
  • A data-driven candidate who puts an emphasis on outcomes, not outputs.
  • A trusted account lead who can anticipate client needs and problem solve on the fly.
  • Deep understanding of performance marketing, audience segmentation and optimization.
  • Experience with paid publisher partnerships and partner/vendor management.
  • Integrated media planning and buying experience outside of digital is a bonus but not required.
  • Ability to execute campaigns with excellence in backend of platforms a must. Specifically on Meta, Google Ads (SEM, Video, Display), Pinterest, TikTok.
  • Multi-channel media buying and planning experience delivering strong full-funnel plans to reach client KPIs.
  • Manage paid media finances, including large projects within a budget.
  • One who can develop channel strategy and reflect the nuances of different paid media channels.
  • Strong understanding of performance and brand marketing, ability to set KPIs against objectives and buy media accordingly and then report on campaign results providing the necessary context.
  • Understanding of web analytics (i.e. Google Analytics, Adobe Analytics) and their presence within the user journey.

Benefits

  • Variety of medical, dental and vision insurance with prescription plans
  • Short and long-term disability
  • Paid subscription to Headspace
  • Access to mental health providers and services through employee assistance program
  • Generous vacation
  • Paid holidays
  • Self-care time
  • Tuition assistance
  • Life insurance
  • Free access to certified financial coach
  • Monthly allowance for wellness activities

Job title

Account Manager, Paid Media

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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