Hybrid Account Manager, Paid Media

at Zeno Group

• Job title: Account Manager, Paid Media
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Account Manager developing paid media strategies for lifestyle and CPG brands in the Canadian team. Responsible for delivering results and insightful client recommendations.

Responsibilities

• Act as a compassionate team lead.
• Build client relationships.
• Deliver clear POVs on digital and media trends.
• Demonstrate the ability to council junior team members, colleagues, and clients.
• Develop client paid media proposals/pitches.
• Develop thoughtful paid media strategies to accomplish Client overarching goals and business objectives.
• Mine strategic work and data for consumer insights.
• Navigate large organizational structure.
• Translate data points from campaign results into meaningful client insights and recommendations.
• Work collaboratively with large partner agencies across marketing disciplines.

Requirements

• 4 - 6 years of paid media/digital investment experience.
• A data-driven candidate who puts an emphasis on outcomes, not outputs.
• A trusted account lead who can anticipate client needs and problem solve on the fly.
• Deep understanding of performance marketing, audience segmentation and optimization.
• Experience with paid publisher partnerships and partner/vendor management.
• Integrated media planning and buying experience outside of digital is a bonus but not required.
• Ability to execute campaigns with excellence in backend of platforms a must. Specifically on Meta, Google Ads (SEM, Video, Display), Pinterest, TikTok.
• Multi-channel media buying and planning experience delivering strong full-funnel plans to reach client KPIs.
• Manage paid media finances, including large projects within a budget.
• One who can develop channel strategy and reflect the nuances of different paid media channels.
• Strong understanding of performance and brand marketing, ability to set KPIs against objectives and buy media accordingly and then report on campaign results providing the necessary context.
• Understanding of web analytics (i.e. Google Analytics, Adobe Analytics) and their presence within the user journey.

Benefits

• Variety of medical, dental and vision insurance with prescription plans
• Short and long-term disability
• Paid subscription to Headspace
• Access to mental health providers and services through employee assistance program
• Generous vacation
• Paid holidays
• Self-care time
• Tuition assistance
• Life insurance
• Free access to certified financial coach
• Monthly allowance for wellness activities