Account Director driving new demand for Connected TV advertising solutions. Collaborating with agencies and advertisers to integrate Universal Ads into performance marketing.
Responsibilities
Drive adoption of the Universal Ads self-service CTV platform among performance-driven agencies, aggregators, and SMB advertisers in verticals where CTV delivers measurable results (e.g., home services, marketplaces, and DTC brands).
Prospect and close new business opportunities through outreach, discovery, and tailored platform demos.
Educate and consult agencies and advertisers on how to leverage Universal Ads for customer acquisition, lead generation, and measurable ROI.
Partner with the Enablement and Product Solutions teams to ensure new clients are successfully onboarded and set up for success.
Build and maintain relationships with key agency decision-makers, helping them integrate CTV into their clients’ existing performance marketing mix.
Provide market feedback to internal stakeholders to inform roadmap, GTM strategy, and packaging for SMB and performance-focused verticals.
Track and report on key sales metrics, including pipeline growth, active advertisers, and revenue pacing.
Represent Universal Ads and Comcast Advertising at industry events, conferences, and client meetings.
Requirements
3+ years of direct selling experience in programmatic, self-service CTV, or digital performance advertising (search, social, or display).
Strong understanding of the performance marketing ecosystem, including search agencies, aggregators, and SMB advertisers.
Proven track record of prospecting, generating leads, and closing new business.
Exceptional communication, presentation, and consultative selling skills.
Ability to work cross-functionally and navigate a large, matrixed organization like Comcast Advertising.
Analytical mindset with the ability to translate client objectives into measurable outcomes.
Self-starter who thrives in a fast-paced, entrepreneurial environment.
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