Digital CX Manager overseeing end to end digital customer journey at Zurich Insurance. Optimizing digital touchpoints across Direct & Partnerships channels to drive commercial impact.
Responsibilities
Track quote volumes, sources (aggregators, web, app), and conversion rates.
Identify drop-off points in the quote journey and recommend UX or pricing fixes.
Develop predictive models for quote-to-bind probability.
Segment customers by risk, price sensitivity, and propensity to buy.
Measure effectiveness of SMS campaigns, discounts, and renewal offers.
Run A/B tests on pricing incentives and communication strategies.
Monitor acceptance criteria and underwriting rules for leakage or missed opportunities.
Recommend adjustments to improve competitiveness without compromising risk appetite.
Build churn prediction models using TNPS, renewal behavior, and price elasticity.
Suggest targeted retention interventions for high-risk segments.
Create dashboards for quote conversion, retention KPIs, and campaign ROI.
Provide actionable insights to Pricing, Marketing, and Digital teams.
Requirements
Proven experience in digital product ownership, ideally in insurance or financial services
Strong understanding of CX principles, accessibility standards, and digital platforms (Innoveo Skye, Salesforce Communities)
Commercial acumen with experience in proposition development and customer incentives
Data-driven mindset with experience using TNPS, customer insights, and AI tools e.g. ContentSquare for Digital CX Behaviour Analysis
End to end ownership of digital journeys (quote, buy, MTA, renewal, service)
Design & implement digital propositions (discounts, incentives, loyalty)
Single backlog & defect triage across Website, Skye, .NET renewal and Salesforce Portal
Customer signposting strategy in docs/emails/IVR; drive self serve
Accessibility by design (EAA) & CX standards governance
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