Hybrid Marketing Director

at Yum! Center for Global Franchise Excellence

• Job title: Marketing Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Director leading regional marketing strategy and driving sales growth for Pizza Hut in Europe. Positioning Pizza Hut as an everyday brand and enhancing brand relevance among younger audiences.

Responsibilities

• Own and lead the end-to-end regional marketing strategy for Pizza Hut Europe, with clear accountability for **transactions, sales, and value perception**.
• Execute a **QSR-like value strategy** that strengthens Top Entry Value, Delivery Value, and Online Value Offers across all European markets.
• Develop and deploy a **value layer analysis framework** (COGS, mix, media allocation) to optimize value architecture and profitability.
• Track and benchmark value performance across top European markets, ensuring consistency and best-practice sharing.
• Develop a principal marketing calendar and ensure all market calendars are aligned with these principal.
• Drive pricing architecture, and campaign effectiveness across Europe.
• Act as a **digital thought leader**, assessing and optimizing digital advertising effectiveness across awareness, engagement, and conversion.
• Step-change digital performance and brand relevance across markets through innovation, testing, and disruptive thinking
• Define and steward the regional brand strategy, ensuring Pizza Hut is positioned as an **Everyday Brand** while accelerating relevance with **younger audiences**.
• Ensure all markets consistently deliver the Pizza Hut brand story through distinctive, locally relevant communications.
• Lead the development and rollout of omni-channel campaigns that grow brand love, drive transactions, and retain customers.
• Manage regional campaigns end-to-end, from concept development through execution, budget management, performance evaluation, and optimization.
• Analyse consumer data and trends and ensure decision making is based on this analysis.
• Partner closely with franchisees to co-create **annual local marketing plans**, including value offers, promotions, innovation, and communications that drive sales and traffic.
• Act as a trusted strategic partner to franchise leadership, balancing brand consistency with local market agility.
• Enable markets with clear frameworks, tools, and guidance while holding them accountable for execution and results.
• Own regional product development initiatives, including core product improvements, food innovation, and regulatory-driven changes.
• Partner cross-functionally to ensure innovation pipelines support both brand strategy and transaction growth.
• Bring Pizza Hut’s social purpose, **“An Equal Slice for Everyone,”** to life across Europe.
• Lead the rollout of the **Unlocking Opportunity Program **across Europe.
• Manage end-to-end execution in collaboration with Yum! and external social partners, ensuring authenticity, scale, and measurable outcomes.
• Invest in long-term capability building across markets and agency partners, particularly in strategy, brand positioning, digital performance, and creativity.
• Expand know-how sharing and best-practice deployment across the region.
• Act as a people grower, developing high-performing teams and future marketing leaders within your team.
• Collaborate closely across the organization on initiatives such as Brand Tracking, Google partnerships, attribution, and marketing technology.

Requirements

• Bachelor’s degree required; Master’s degree preferred.
• 10+ years of senior marketing experience, **with mandatory QSR or multi-unit restaurant, agency experience**.
• Proven track record of **driving transactions and sales growth**, not just brand metrics.
• Strong **digital expertise, PR and marketing communication**.
• Demonstrated ability to operate as a **disruptive thinker** in a fast-paced, competitive category.
• Deep understanding of value strategy, pricing architecture, and promotional effectiveness in QSR.
• Experience partnering with and influencing franchisees in a complex, matrixed organization.
• Strong strategic storytelling, influence, and executive communication skills.
• Experience leading teams and managing agencies at a regional or international level.
• High commercial acumen, analytical capability, and results orientation.
• Expert level skills in Powerpoint, and excel.
• Additional European languages (e.g., Spanish or Portuguese) are a plus.