CMO leading global marketing strategy for Urbanitae, the top digital real estate investment platform in Iberia. Focusing on growth, branding, and customer acquisition for professionals and retail.
About the role
- Marketing Executive executing marketing campaigns across APAC events portfolio for Law Business Research. Focused on digital marketing strategies including email and audience engagement.
Responsibilities
- Accurate proofing of emails, including newsletters and targeted campaigns.
- Build emails and create templates.
- Develop an understanding of basic segmentation, dynamic content, A/B testing and page rules, forms, and landing pages etc.
- Execute email marketing campaign activities aligned with marketing plans e.g., sending marketing emails, requesting mailing lists, writing copy, sourcing new data etc.
- Incorporate email testing strategy in marketing plan.
- Develop knowledge of email marketing best practice and competitor trends.
- Conduct a variety of paid campaigns, including boosting post, matched audiences, lookalike profiles and creation of targeted groups.
- Implement a clear testing strategy for organic posts and paid posts.
- Track lead gen/ direct registrations as a result of social campaigns.
- Accurate posting throughout all stage of the campaign including, LinkedIn events, organic posts reflecting available content, during event and post-event posts.
- Build websites accurately.
- Have an excellent working knowledge of Cvent. For example, be able to offer solutions on Cvent, bespoke to different events e.g., if we include add-ons, multiple streams, invitation only events etc.
- Train marketing assistants on all marketing platforms and activities.
- Pull complex data requests for events.
- Have an awareness and be able to act on insufficient internal data.
- Create campaigns in Pardot.
- Become an event marketing specialist in a few brands/ event types.
- Develop a good working knowledge of audience composition and use that to be better adapt copy, segment data and build audiences.
- Have a basic understanding of current trends in the brands you are working on.
- Independently identify important delegates and speakers.
- Be able to understand and identify the different organisation types and segment data accordingly.
- Build marketing plans from templates.
- Build in a testing strategy in line with your marketing plan.
- Have a clear understanding of why marketing plans are structured in such a way.
- Identify cross promotion opportunities with other events and webinars.
- Track feedback of the event, draw out relevant comments and testimonials and make inferences from those.
- Be able to spot and act on registrations trends.
- Report on GA data.
- Adapt marketing plan dependent on the success/ lack of success of different activities.
- Accurately maintain budgets and track ROI.
- Track event revenue and put in strategies to reach targets.
- Report upwards on any of the above.
- Source accurate ‘supporting organisation’ research lists for events you are working on.
- Follow the ‘supporting organisation’ workflow.
- Monitor audiences effectively for your events, constantly ITR and audience composition.
- Flag and act appropriately (organising meetings, flagging with manager) if an event is underperforming.
- Suggest crises management strategies for underperforming events.
- Attend events.
- Coordinate interviews.
- Coordinate interview questions.
- Conduct interviews and network on the day.
- Help with on-the-day ops (as required)..
Requirements
- Proficiency in email marketing platforms (e.g., Pardot, Mailchimp), CMS tools, and social media ad managers.
- Strong written and verbal communication skills.
- Analytical mindset with attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Collaborative and adaptable approach to working cross-functionally.
Benefits
- 25 Days Annual Leave
- Wellbeing/Gym Allowance
- Private Medical & Dental Cover
- Mandatory Provident Fund
- Employee Assistance Programme
- Birthday Leave
- 2 weeks work from anywhere
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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