Hybrid Marketing Director – Asset Management

at Broadridge

• Job title: Marketing Director – Asset Management
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Regional Marketing Director responsible for strategic marketing across EMEA for Asset Management. Leading local campaign execution, collaboration with sales, and performance measurement for brand growth.

Responsibilities

• Develop and execute integrated EMEA go-to-market plans aligned to global and segment priorities while reflecting local market needs.
• Localize global messaging, content, and campaigns for EMEA audiences across countries and languages.
• Manage regional marketing programs across digital, events, content, and social channels to drive brand awareness, lead generation, and pipeline.
• Partner with marketing centers of excellence (digital, events, PR/AR, brand) to activate assets regionally.
• Ensure programs are delivered with clear timelines, budgets, and performance goals.
• Partner with regional sales teams to align marketing initiatives with commercial priorities and growth targets.
• Own communication with international asset management sales teams and business leaders to ensure alignment and transparency.
• Collaborate with segment marketing leads to ensure consistency with portfolio strategy and messaging.
• Manage regional agencies, partners, and vendors to deliver high-quality, on-brand execution.
• Track, analyze, and optimize marketing performance to measure ROI and pipeline impact.
• Report regularly on results and insights to marketing and business stakeholders.
• Plan and promote Broadridge’s participation in key regional industry events and conferences.
• Support the creation and localization of regional content, including articles, client materials, and success stories, to strengthen thought leadership.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications, or Business.
• 8+ years of B2B marketing experience; financial services, fintech, or data-driven solutions experience strongly preferred.
• Knowledge of the asset management industry or strong ability to learn.
• Proven success delivering integrated marketing campaigns that drive engagement and pipeline growth.
• Experience managing multiple projects and stakeholders in a global, matrixed environment.
• Strong written and verbal communication skills, with the ability to translate complex topics into clear, compelling messaging.
• Analytical, detail-oriented, and results-focused.
• Proficiency with marketing automation, CRM, and analytics tools.

Benefits

• Hybrid work model
• Professional development opportunities
• Collaborative and inclusive work environment