Director of PAXLOVID Access & Affordability overseeing marketing strategies for patient support programs. Leading initiatives to enhance treatment accessibility and healthcare provider engagement.
VT
Hybrid Head of Marketing – Tagesspiegel Background
Posted last month
About the role
- Head of Marketing responsible for B2B marketing strategies at Tagesspiegel. Overseeing lead generation and performance marketing activities in a dynamic media environment.
Responsibilities
- You develop and implement the overarching marketing strategy for all Tagesspiegel Background products and ensure the brand architecture under the Tagesspiegel umbrella is clearly and consistently defined
- You build a scalable model for lead and demand generation that includes inbound and outbound activities as well as paid and organic channels
- In this role you manage performance marketing channels such as LinkedIn, Google, newsletters and retargeting
- You plan and orchestrate go-to-market launches for new verticals, events, data products and training/education offerings
- You create effective marketing assets such as whitepapers, webinars, case studies and event formats
- You lead and develop the marketing team both professionally and as their line manager, driving the structured build-out and scaling of the organisation
- You professionally manage external agencies and service providers and ensure a coherent external brand presence
Requirements
- Several years of leadership experience in B2B marketing, ideally with complex or technically involved products
- Proven track record in building scalable lead and demand-generation funnels
- Strong data affinity and experience working in a KPI-driven environment
- Experience with CRM systems, marketing automation and performance tools
- Strong understanding of the alignment between marketing and sales (Revenue Marketing / RevOps)
- Analytical strength combined with creative, solution-oriented thinking
- Entrepreneurial, growth-oriented and hands-on mindset
- Clear, structured and motivating communication and leadership skills
- Confident handling of internal stakeholders and external partners
Benefits
- Creative freedom in a team where ideas are valued and where you can implement your vision at an innovative media company in the heart of Berlin
- Flat hierarchies with short decision-making paths and direct communication
- Subsidised BVG company ticket and contribution to company pension scheme
- Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
- Opportunities for professional development via the online platform Masterplan to advance your career
- A 38.5-hour work week with 30 days of vacation (for full-time positions), giving you sufficient time to recharge
- Flexible working hours and mobile working up to 50%
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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