Head of Marketing leading the marketing strategy for maritime sector and enterprise clients. Overseeing marketing operations and driving demand generation using HubSpot CRM.
About the role
- Chief Marketing Officer for the Jeffcoat Firm leading marketing and business development operations. Focused on revenue growth and enhancing brand reputation in legal markets.
Responsibilities
- Develop, lead, and drive all aspects of the firm's marketing and business development operations.
- Create a cohesive, short-term and long-term marketing strategy.
- Partner with C-suite executives on vendor selection and performance measurement.
- Define and maintain a consistent brand image and voice across communication channels.
- Oversee the firm's digital presence and traditional marketing efforts.
- Develop internal analytics and dashboards for actionable initiatives.
- Conduct market research and analysis to identify new opportunities.
- Enhance client experience and retention through client journey programs.
- Manage marketing budgets and resource allocation effectively.
- Build and lead a high-performing marketing team.
Requirements
- 10+ years of experience in mid-level to senior marketing leadership roles.
- Proven track record of developing and executing successful marketing strategies, preferably within a law firm or professional services environment.
- A Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong strategic and analytical thinking skills.
- Experience in selecting and managing a broad range of vendors.
- Excellent leadership, communication, and interpersonal skills.
- Outstanding influencing skills.
- Deep understanding of digital marketing tools and platforms.
- Advanced understanding of an organization’s technology stack.
- Financial acumen to manage budgets effectively and link marketing efforts to revenue generation.
Benefits
- Medical, dental, vision, 401(k) with employer contribution, parental leave.
- Generous vacation policy plus 12 paid holidays annually.
- Paid Volunteer Time Off to support causes you’re passionate about.
- Supportive leadership, transparent communication, and ongoing training to advance your career.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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