Vice President of Marketing shaping EDGE Group's global marketing strategies across defense, aerospace, and advanced technology sectors. Driving brand positioning, market entry, and digital transformation on a global scale.
About the role
- Digital Marketing Analyst for fashion brand involved in digital marketing initiatives and strategies. Supporting campaign execution and cross-department collaborations to enhance brand visibility.
Responsibilities
- Support the execution of marketing actions and campaigns across digital channels (website, app, and marketplace), ensuring alignment with brand positioning and a focus on performance.
- Collaborate with the commercial team to identify opportunities and develop strategies that drive sales.
- Serve as a point of contact between Youcom marketing and related departments, ensuring consistency in brand communications across digital channels.
- Participate in building the monthly communications and action calendar for the website and app, with a focus on branding, fashion, conversion, and performance.
- Prepare briefs for digital assets such as banners and other creatives.
- Upload materials and campaign assets to digital channel platforms.
- Monitor sales performance daily, providing analyses and recommendations for improvements.
- Produce performance reports for banners and campaigns on digital channels.
- Execute tasks related to affiliate programs.
Requirements
- Bachelor's degree in Marketing, Advertising, Business Administration, or Fashion.
- Genuine interest in fashion, retail, and youth culture.
- Analytical, organized profile with strong communication skills.
- Proactive, curious, and collaborative mindset.
- Keen eye for trends and cultural movements.
- Preferred: knowledge of agile methodologies and experience in retail or e-commerce.
Benefits
- Not specified.
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