Marketing Manager central to executing Each & Every brand's marketing strategies and product launches across various channels. Responsible for collaboration with teams and managing details for impactful brand moments.
About the role
- Vice President of Marketing shaping EDGE Group's global marketing strategies across defense, aerospace, and advanced technology sectors. Driving brand positioning, market entry, and digital transformation on a global scale.
Responsibilities
- Define and execute EDGE Group’s global marketing strategy aligned with corporate objectives and long‑term growth plans.
- Position EDGE as a leading international advanced technology and defense group across priority markets.
- Act as a strategic adviser to executive leadership on market trends, competitive intelligence, and brand perception.
- Drive cross‑pillar alignment to ensure integrated planning and execution across Marketing & Brand, Events, and Social Media & Digital Communications.
- Own and evolve the EDGE brand architecture across subsidiaries and product lines.
- Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
- Oversee brand governance and ensure all content—marketing, digital, multimedia, and social—reflects a unified brand voice.
- Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
- Develop sector‑specific marketing strategies for defense, aerospace, cyber, autonomy, and emerging technologies.
- Enable sales teams with high‑impact marketing tools, content, and market insights.
- Support international market entry strategies and localization of marketing efforts.
- Align marketing activities with government, defense, and sovereign stakeholder expectations.
- Lead marketing efforts for major exhibitions, air shows, defense expos, and global industry events through the Events pillar.
- Drive digital transformation across marketing platforms, channels, and analytics.
- Leverage data, market intelligence, and performance metrics to optimize ROI and decision‑making.
- Oversee EDGE’s digital presence, including website ecosystems, content platforms, and all social media channels.
- Lead the social media & Digital Communications pillar to ensure integrated content creation, digital storytelling, and multimedia production.
- Build and lead a high‑performing, multicultural marketing organization.
- Lead the three marketing pillars with clear operating models, governance, and collaboration frameworks.
- Establish best‑in‑class marketing processes, agency partnerships, and performance standards.
- Mentor senior leaders and develop future marketing talent within the Group.
Requirements
- 15+ years of progressive marketing leadership experience, including senior executive roles.
- Proven track record in B2G, B2B, B2C, defense, aerospace, technology, or highly regulated industries, or within a major multinational corporation.
- Strong understanding of complex sales cycles, government procurement, and stakeholder‑driven markets.
- Demonstrated success in brand building, corporate marketing, and go‑to‑market strategy.
- Preferred: Experience in defense, security, aerospace, cyber, or advanced technology sectors.
- Exposure to international markets, particularly EMEA, Asia, and North America.
- MBA or equivalent advanced degree.
- Experience working within group or holding‑company structures.
Benefits
- None specified
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