Lead Brand Strategist shaping brand narratives and digital experiences for mission - driven organizations. Collaborate with various teams to build innovative brand strategies and ensure alignment with user experiences.
About the role
- External Employer Branding Manager shaping Preply's global employer narrative through storytelling and strategic initiatives. Focused on executive voice and building a cohesive brand presence.
Responsibilities
- Define and evolve our external employer brand narrative, aligned with the broader company brand and strategy
- Shape our storytelling approach and ensure consistency across all external touchpoints
- Partner with executive leadership to craft and amplify their voice externally
- Lead the creation of high-impact employer brand content across formats: video, written, social, long-form, presentations
- Ensure excellence in tone, messaging, and visual quality
- Develop flagship content initiatives that strengthen credibility in priority talent markets
- Build scalable templates, messaging frameworks, and toolkits that Talent Acquisition can leverage
- Set clear brand standards and guardrails for employer-facing materials
- Act as the quality gatekeeper for external employer brand expression
- Elevate visibility across relevant platforms and communities
- Identify strategic opportunities to strengthen employer perception
- Ensure alignment between corporate brand and employer brand storytelling
Requirements
- 8+ years of experience in employer branding, external communications
- Strong narrative and strategic storytelling capabilities
- Experience shaping executive voice and thought leadership
- High standards for content quality and brand consistency
- Ability to build scalable frameworks and enable cross-functional teams
- Experience collaborating with Brand, Marketing, and Talent teams and across the org for specific initiatives.
- Advanced English level (C2) required.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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