Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Product Marketing Manager creating customer value propositions for AI-enabled data analytics at Wood Mackenzie. Formulating marketing strategies and developing sales enablement tools.
Responsibilities
- Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
- In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group.
- Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools.
- Develop sales enablement tools including product playbooks, competitor battlecards and sales decks.
- Own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.
Requirements
- An expert in business-to-business product marketing
- Experienced in product marketing roles
- Fully versed in managing the product lifecycle from a product marketing perspective
- An excellent communicator and excels at storytelling
- Market and customer focused
- Focused on results with strong organisational skills
- A relationship-builder who can effectively manage stakeholders
- Confident to challenge constructively and stay focused on value
- Curious about how data and analytics solve critical business issues.
Benefits
- Equal opportunities employer
- Support for physical or mental disabilities during application process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Product Marketing Manager developing and maintaining marketing content for PGIM’s alternative product suite. Collaborating with various teams to drive business development in asset management.
Product Marketing Manager in PGIM creating marketing materials for alternative investment strategies. Collaborating across teams to drive business development and ensure compliance with regulatory standards.
Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
Marketplace Product Marketing Manager driving revenue growth through strategic acquisitions and e - commerce transition at Skylum. Leading a team to enhance the Luminar ecosystem and user experience.
Product Marketing Manager driving product narrative and market impact. Transforming ambiguity into clarity and orchestrating product launches for tech startup.
Director of Product Marketing leading AI strategy for Adobe’s enterprise solutions. Collaborating cross - functionally to drive AI capabilities and value propositions for enterprise clients.
Ingénieur N2 + chez Arcatem par Artemys, spécialisé en F5 LTM & GTM. Responsable de MCO N3 et support technique des projets.
Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
Senior Technical Product Marketing Manager leading AI positioning and go - to - market strategy for the commercetools Platform. Working closely with Product and Engineering on AI - powered capabilities and integration.