Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
About the role
- Director of Product Marketing leading AI strategy for Adobe’s enterprise solutions. Collaborating cross-functionally to drive AI capabilities and value propositions for enterprise clients.
Responsibilities
- Lead AI-Centric Market & Customer Insight
- Build a deep understanding of enterprise customer needs, content workflows, and AI adoption drivers.
- Identify whitespace and high-impact generative AI use cases; translate these insights into product marketing strategies and roadmap influence.
- Drive Enterprise AI Offering Development
- Own the end-to-end product marketing process for AI-enhanced solutions—from business case development and competitive differentiation to pricing, packaging, and go-to-market activation.
- Accelerate Growth & GTM for AI Solutions
- Partner with Sales, Customer Success, and Marketing to launch AI capabilities, create sales enablement tailored to AI value propositions across industries, and execute demand generation strategies that drive enterprise acquisition and expansion.
- Champion Responsible AI Storytelling & Thought Leadership
- Develop compelling narratives that articulate the value and responsible innovation of Adobe’s AI solutions.
- Represent Adobe at industry events, media opportunities, and customer briefings.
- Lead & Mentor a High-Impact Team
- Manage and inspire a team of Product Marketing Managers; ensure alignment across Product, GTM, and Enablement on AI-focused positioning and launch strategies.
- Ensure Executional Excellence
- Remove barriers, validate opportunities, and deliver high-quality GTM plans and marketing assets with speed and precision.
- Provide insight into key industry verticals including Media & Entertainment, Consumer Packaged Goods, and Retailers
Requirements
- 10+ years in product marketing, enterprise strategy, or related roles, with at least some exposure to AI product marketing.
- 3–5+ years managing or mentoring product marketing talent.
- Demonstrated success in launching net new enterprise offerings, especially with a combination of technology and service components.
- Understanding of AI concepts (e.g., generative AI, machine learning, predictive analytics) and enterprise use cases.
- Experience with enterprise sales cycles, buyer personas, and value-based messaging.
- Experience with media & entertainment and/or retail industries.
- BS/BA in Computer Science, Engineering, Business, or related field (MBA preferred).
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Sales commission plans
- Annual Incentive Plan (AIP)
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