Senior Product Marketing Manager at NetApp responsible for market strategy and product positioning in a hybrid environment. Engaging with cross - functional teams to drive product adoption and success.
About the role
- Product Marketing Associate Director responsible for corporate tax product marketing strategies and execution. Collaborating with cross-functional teams to enhance market share and drive demand in various US locations.
Responsibilities
- Lead research to deepen understanding of markets, segments, buyer personas, competitors, and partners
- Collaborate with Product Management on defining and contributing to GTM, as well as own the execution of the deliverables including the marketing plan, KPIs, and key themes; iterate as needed
- Align cross-functional teams on priorities, plays, and messaging
- Develop differentiated positioning and value narratives
- Collaborate on content strategies and execution; recommend website changes to enhance experience, discoverability, and conversions
- Plan, execute, and manage launches through cross-functional orchestration
- Map and align tools and programs to the buyer journey—from awareness through purchase and expansion
- Arm sellers and partners with pitch decks, briefs, data sheets, competitive profiles, and playbooks
Requirements
- 5+ years SaaS product marketing experience supporting complex enterprise sales
- Track record leading product marketing strategy for multiple products and markets
- 3+ years hands-on development of marketing and sales tools including web content (executive summaries, presentations, articles, competitive profiles, playbooks, blogs, podcasts)
- Great presentation skills; confident delivering to executives, customers, and partners
- Working knowledge of: Salesforce (reporting, customer and deal insights)
- ZoomInfo (ICP enrichment, intent signals, TAM/SAM analysis)
- Sitecore (content updates, personalization, conversion optimization)
- Canva (rapid creation of collateral and campaign assets)
- Preferred: Knowledge of SEO and discoverability best practices
Benefits
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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