Senior Manager responsible for visual design and storytelling at Salesforce for executive events. Leading projects that impact major company milestones, requiring innovative and fast - paced execution.
About the role
- CRO Specialist responsible for increasing revenue through experimentation and personalization at Wiley. Collaborating with various teams to enhance the customer journey and optimize marketing strategies.
Responsibilities
- The CRO Specialist turns the WEO Manager’s strategy into measurable business growth
- Responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives
- Coordinating with Design/UX, Content, Analytics and Martech teams to ensure site changes improve the customer journey
- Launching A/B and multivariate tests using detailed hypothesis records
- Using CSS/HTML to build front-end site changes
- Running full QA to ensure tests work on all devices and browsers
- Monitoring live tests and flagging performance drops immediately
- Setting up personalization rules based on WEO Manager’s strategy
- Managing and updating customer segments in the CDP
- Analyzing data for statistical significance and revenue lift
- Monitoring platform syncs and tool performance with Martech
Requirements
- Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field
- 3+ years of professional experience working on website A/B testing or personalization
- Proven track record of executing experiments that delivered measurable conversion improvements
- Experience collaborating with cross-functional teams (product, design, analytics, engineering) to deliver testing and optimization initiatives
- Proficiency in Adobe Analytics or GA4 to interpret test performance and personalization impact
- Hands-on experience with testing platforms (e.g. Optimizely, VWO, Adobe Target)
- Understanding of statistical significance, sample sizes, and confidence intervals to determine valid test results
- Ability to document clear test hypotheses tied to expected business outcomes
- Understanding of a testing platform's Visual Editor and code settings
- Ability to use basic CSS/HTML to ensure test variations look clean and professional
- A clear understanding of core digital metrics (Conversion Rate, Bounce Rate, Lifetime Value etc.) and the ability to verify that test data is recording correctly in the dashboard
- Ability to stay organized and keep the experimentation backlog up to date
- A disciplined approach to checking that tests work on all devices and browsers
- Meticulous attention to detail, particularly in QA and troubleshooting
- Disciplined approach to documentation and knowledge management
- Comfortable with evolving best practices and shifting priorities
- Fluent in English
Benefits
- meeting-free Friday afternoons allowing more time for heads down work and professional development
- robust body of employee programing facilitating a wide range of opportunities to foster community, learn, and grow
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