Global Web & CRO Specialist responsible for web performance and user experience optimization in Demant's Audika Group. Collaborating across markets to enhance digital solutions and brand presence.
About the role
- CRO Manager driving measurable improvements across the digital journey for Sonova. Collaborating with UI/UX specialists and analysts to enhance customer experiences and conversion rates.
Responsibilities
- Own, optimize, and personalize the digital experience to drive measurable increases in conversion rates across the digital journey
- Work alongside UI/UX specialists, content strategists, developers, and analysts to identify, map, and resolve user pain points across the digital journey.
- Analyse our customer journey and come up with hypotheses aimed at improving conversion, leveraging both qualitative and quantitative user insights
- Set up and run A/B tests, in collaboration with our IT team for more complex implementations, communicate test results and insights to Marketing and Country teams
- Track and improve team KPIs and consumer engagement with global digital products
Requirements
- 3–5 years of experience in Conversion Rate Optimization
- Hands-on expertise with CRO and A/B testing tools such as VWO, Optimizely (Preferred), AB Tasty, Hotjar, Clarity etc.
- Strong analytical skills and familiarity with reporting platforms such as PowerBI, PIWIK, and GA4
- Excellent communication and presentation skills
- A data-driven mindset
- Bachelor’s degree in Business, Marketing or a related field
- Experience with Lead Generation, Healthcare or Omnichannel marketing is a plus
Benefits
- 30 days of paid annual leave
- A competitive salary package including a variable compensation scheme
- Subsidized VBB or Deutschland ticket
- Dedicated learning & development budget and weekly learning time + LinkedIn Learning licence
- Urban Sports Club: Sonova contributes towards your Urban Sports Club membership
- Mobility allowance for relocation if you are relocating to join our team
- Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
- Pension scheme with employer contribution
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