CRO Specialist optimizing digital and offline conversion funnels for Octopus Energy. Leading strategic improvements across various business touchpoints and collaborating with multiple teams.
About the role
- CRO Manager focused on conversion optimization and data insights to support growth initiatives. Collaborating across teams and monitoring performance to meet subscription conversion goals.
Responsibilities
- Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
- Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
- Set up, run and assess the performance of onste tests across all the acquisition journeys
- Be the expert and manage the acquisition content management systems
- Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy and thoroughly tested post-launch
- Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
- Specifying the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post test with observations and actionable recommendations
- Be the Conversion team's go-to person for data insights and the expert in using reporting tools.
- Work hand-in-hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots
Requirements
- High level of data literacy and demonstrable analysis skills
- Strong stakeholder management skills
- Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
- Excellent communicator both written and verbal
- Highly proficient using Microsoft Excel & Google Suite Products
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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