Develop and execute annual and quarterly joint business plans (JBPs) with assigned distributors, including clear growth objectives, KPIs, and activation plans.
Manage sell-in and sell-through performance to meet or exceed sales and profitability targets.
Build and maintain strong, trust-based relationships with key customer stakeholders, including Buyers, Category Managers, and Distributor Sales Leaders.
Work on-site at distributor HQ 2–3 days per week to foster collaboration, improve execution speed, and deepen alignment on programs and priorities.
Partner closely with Distributor Sales Consultants (DSCs) to build their category expertise, selling confidence, and commitment to Wella’s portfolio.
Provide sales tools, training, and education in partnership with the Wella Education team to strengthen field execution and brand advocacy.
Develop and manage accurate monthly purchasing forecasts and ensure fulfillment performance meets customer needs.
Drive optimization of distribution, shelving, pricing, and promotional execution (DSPA) to maximize ROI on trade investments.
Plan and lead regular business reviews (monthly, quarterly) with distributor partners to evaluate performance, share insights, and identify opportunities.
Collaborate with Trade Marketing to localize and execute in-store marketing assets and promotional campaigns.
Monitor customer inventory, sell-through, and stock health; take proactive actions to avoid out-of-stocks or overstocking.
Analyze sales trends, promotional results, and competitive activity to recommend corrective actions and growth strategies.
Manage budgets, promotional spending, and trade funds efficiently to ensure compliance and profitability.
Partner with Education, Marketing, and Supply Chain teams to align execution with Wella’s overall business strategy and brand objectives.
Support the development and rollout of education and training events that elevate the customer and stylist experience.
Requirements
Bachelor’s degree in business, Marketing, or related field; MBA preferred.
5+ years of account management or sales experience within professional beauty, FMCG, or a related industry (distributor experience a strong asset).
Proven track record in managing key accounts or distributor relationships with measurable sales growth results.
Strong analytical skills and proficiency in forecasting, business planning, and performance analysis.
Excellent interpersonal, presentation, and negotiation skills.
Ability to thrive in a fast-paced, matrixed environment with multiple stakeholders.
Willingness to travel regionally and work on-site with distributor partners multiple days per week.
Benefits
Competitive compensation and performance-based incentives.
Comprehensive benefits and wellness programs.
Career growth opportunities within a world-class professional beauty organization.
A collaborative, purpose-driven culture that celebrates creativity and innovation.
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