Digital Brand Partnership Manager enhancing digital partnerships in music and live entertainment. Collaborating with stakeholders and driving strategic marketing initiatives in Hamburg or Berlin.
About the role
- Account Manager responsible for managing distributor relationships and driving growth in professional beauty sector. Collaborating with cross-functional teams for effective strategy execution.
Responsibilities
- Develop and execute annual and quarterly joint business plans (JBPs) with assigned distributors, including clear growth objectives, KPIs, and activation plans.
- Manage sell-in and sell-through performance to meet or exceed sales and profitability targets.
- Build and maintain strong, trust-based relationships with key customer stakeholders, including Buyers, Category Managers, and Distributor Sales Leaders.
- Work on-site at distributor HQ 2–3 days per week to foster collaboration, improve execution speed, and deepen alignment on programs and priorities.
- Partner closely with Distributor Sales Consultants (DSCs) to build their category expertise, selling confidence, and commitment to Wella’s portfolio.
- Provide sales tools, training, and education in partnership with the Wella Education team to strengthen field execution and brand advocacy.
- Develop and manage accurate monthly purchasing forecasts and ensure fulfillment performance meets customer needs.
- Drive optimization of distribution, shelving, pricing, and promotional execution (DSPA) to maximize ROI on trade investments.
- Plan and lead regular business reviews (monthly, quarterly) with distributor partners to evaluate performance, share insights, and identify opportunities.
- Collaborate with Trade Marketing to localize and execute in-store marketing assets and promotional campaigns.
- Monitor customer inventory, sell-through, and stock health; take proactive actions to avoid out-of-stocks or overstocking.
- Analyze sales trends, promotional results, and competitive activity to recommend corrective actions and growth strategies.
- Manage budgets, promotional spending, and trade funds efficiently to ensure compliance and profitability.
- Partner with Education, Marketing, and Supply Chain teams to align execution with Wella’s overall business strategy and brand objectives.
- Support the development and rollout of education and training events that elevate the customer and stylist experience.
Requirements
- Bachelor’s degree in business, Marketing, or related field; MBA preferred.
- 5+ years of account management or sales experience within professional beauty, FMCG, or a related industry (distributor experience a strong asset).
- Proven track record in managing key accounts or distributor relationships with measurable sales growth results.
- Strong analytical skills and proficiency in forecasting, business planning, and performance analysis.
- Excellent interpersonal, presentation, and negotiation skills.
- Ability to thrive in a fast-paced, matrixed environment with multiple stakeholders.
- Willingness to travel regionally and work on-site with distributor partners multiple days per week.
Benefits
- Competitive compensation and performance-based incentives.
- Comprehensive benefits and wellness programs.
- Career growth opportunities within a world-class professional beauty organization.
- A collaborative, purpose-driven culture that celebrates creativity and innovation.
Job title
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