Hybrid Senior Marketing Specialist – In-store, Retail

at Maker Lab

• Job title: Senior Marketing Specialist – In-store, Retail
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Bengaluru, India

About the role

• Retail Marketing Specialist executing high-impact in-store POS deployments and managing customer-facing retail campaigns across India. Requires extensive experience and strategic retail execution in the technology sector.

Responsibilities

• Execute in-store retail Point-of-Sale (POS) deployments across top, mid, and small-tier consumer electronic retail chains, independent stores, and retail distributors in India.
• Launch and manage customer-facing retail campaigns and experiences designed to drive sales and brand awareness.
• Implement GTM strategies for new product launches and feature updates specifically tailored for the offline retail environment.
• Establish channel experience and user education as core pillars of the offline strategy; own and drive education metrics while scaling local tools in partnership with global and regional stakeholders.
• Develop robust methods to track the effectiveness of retail initiatives through performance measurement and customer research.
• Act as the primary point of contact for in-store marketing activities, collaborating closely with Partner Business Management (PBM) teams and marketing stakeholders across India and APAC.
• Extensive experience in the India consumer electronics retail landscape, with a deep understanding of POS deployments and distributor networks.
• Proven ability to manage large-scale retail rollouts and campaign executions within tight GTM windows.
• Proficiency in using data and customer insights to evaluate retail strategy and ROI.
• Strong communication skills with the ability to navigate complex stakeholder environments across local and regional teams.

Requirements

• 8+ years of experience in retail marketing, with specific knowledge of the technology/OEM industry,, direct experience in POS execution and channel marketing within Consumer Electronics or FMCG.
• Proven track record in media agency management and overseeing large-scale marketing budgets.
• Industry Expertise: Deep knowledge of the Indian smartphone market and premium segment consumer behavior.
• GTM & Scale: Direct experience executing Go-To-Market strategies for high-profile hardware launches and end-to-end large-scale marketing programs.
• Analytical Rigor: Proficiency in developing measurement frameworks to track ROI and retail marketing effectiveness via customer research.
• Training & Education: Experience building "education pillars" to train retail staff and simplify complex product features (e.g., AI/Camera tech) for consumers.
• Stakeholder Management: Ability to act as the primary lead for external partners, distributors, and internal cross-functional teams in a matrixed environment.
• Global Collaboration: Skill in translating global brand guidelines into culturally relevant local executions.
• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.