Analista Trade Marketing Sr na Ypê, liderando análises e dashboards PBI para decisões comerciais. Oportunidades de crescimento em um ambiente de trabalho colaborativo e socialmente responsável.
About the role
- Senior Marketing Manager leading marketing strategy for Ferguson’s Own Brand Lighting. Collaborating with teams to enhance brand performance and optimize campaigns.
Responsibilities
- Lead marketing strategy, planning, and execution for the Own Brand Lighting portfolio aligned to business objectives and growth priorities
- Set overall campaign direction and own end-to-end execution through internal teams and agency partners across digital, social, and traditional marketing channels
- Develop annual and seasonal marketing plans, defining objectives, channel strategies, success metrics, and timelines
- Prioritize marketing investments and resources across brands and channels to maximize impact and return on investment
- Own campaign performance measurement, return on investment analysis, and optimization, using data and market insights to refine strategies and improve results
- Ensure marketing readiness and alignment across Creative, Product Development, Product Strategy, Sales, and other cross-functional partners
- Partner with Product Development on product launches and go-to-market execution
- Communicate marketing plans, priorities, performance, and insights to leadership and key partners
- Handle external agencies and vendors supporting campaign execution and performance goals
- Create strong partnerships with the department leads across the portfolio: Product Development, Sales, Project Management and Digital
- Recruit, develop, and lead a high-performing marketing team, providing direction, coaching, and performance feedback
- Foster a collaborative, accountable team culture focused on execution excellence and measurable outcomes
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 15+ years of marketing experience with a proven track record of success
- Experience leading people and teams
- Strong experience planning and delivering cross-channel marketing campaigns
- Experience owning campaign performance, return on investment analysis, and optimization
- Excellent communication, interpersonal, and leadership skills
- Strong point of view with an understanding of business objectives
- Analytical approach with the ability to interpret data and translate insights into action
- Experience leading changes in operational processes and aligning teams to a strategic vision
- Familiarity with marketing technologies and tools
- Previous experience in the lighting category strongly preferred
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Life insurance
- 401(k) with company match
- Mental health coverage
- Gender affirming and family building benefits
- Paid parental leave
- Associate discounts
- Community involvement opportunities
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