Content Marketing Manager responsible for optimizing marketing strategies at Wolters Kluwer. Leading a team to enhance brand presence through innovative content and technology.
About the role
- Senior Director of Content Analytics driving data-informed decision-making at CNN. Leading a team of analysts and fostering a culture of analytics across platforms.
Responsibilities
- Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectations
- Deeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative the news cycle of the day
- Support the growth and deepening of audience engagement for content delivered via streaming products and produce best-in-class insights with tangible opportunities for editorial teams to act on
- Inform long-term content strategy through deep analytics and modeling synthesized with research
- Drive the development of self-serve tools for the newsroom to be able to quickly understand performance and inform real-time decisions for coverage and content promotion
- Co-lead the conversation on digital performance in daily news meetings with editorial partners
- Partner with audience and engagement analytic teams to evaluate how content drives overall reach and deepens engagement
- Develop and lead a team of data analysts who partner with product and editorial teams
- Execute on the analytic strategy of content groups within CNN, building programs to deliver data analysis, experimentation, and survey-based research in support of product and editorial decisions
- Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; create consistent and documented data definitions for key content metrics
- Apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization
- Define and validate data by working with business partners to ensure data quality and alignment with company-wide data logic/naming conventions
- Work with internal or external data partners to process, organize, and connect various data sources, including content metadata, behavioral user data, and third-party audience and customer satisfaction data.
Requirements
- 10+ years of experience in data/analytics or related field
- 3+ years of experience managing and building an analytics team
- Experience with BI tools (e.g. Looker, Domo, Tableau, etc.)
- Significant experience using SQL to explore and analyze large data sets in cloud environments
- Experience with providing data requirements while working with structured and unstructured data sets
- Experience with digital news, streaming content or relevant digital analytics experience plus strong interest in news
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
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