Content Marketing Manager responsible for optimizing marketing strategies at Wolters Kluwer. Leading a team to enhance brand presence through innovative content and technology.
About the role
- Lead the creation and global rollout of bold, multimedia editorial campaigns. Use data, SEO, and Generative AI to drive measurable business impact and elevate Malt’s market authority.
Responsibilities
- Shape Malt’s editorial voice by crafting compelling narratives and “big rock” reports that establish our authority on the Future of Work, Tech & AI, and workforce transformation.
- Innovate beyond traditional formats by producing a rich multimedia portfolio—from podcasts and mini-sites to hybrid articles—that showcases our best-in-class approach.
- Orchestrate a cohesive pan‑European strategy that resonates across borders, ensuring our insights are valued by executive audiences from London to Berlin.
- Maximize campaign relevance by managing the global production, rollout, and activation of content to ensure it lands with high impact.
- Amplify Malt’s market authority by partnering with the Communications team to position our leaders at the forefront of industry conversations and client engagements.
- Drive continuous improvement by rigorously tracking KPIs, managing project budgets, and analyzing data to demonstrate clear ROI.
- Harness Generative AI tools to automate workflows, enhance writing efficiency, and keep our content strategy at the cutting edge.
Requirements
- Ideally a degree in Journalism, Communications, Marketing, or a related field.
- 8+ years of experience in content strategy and writing, preferably within the Tech or HR sectors (agency, media, or in‑house).
- Proven expertise in defining bold editorial visions and executing large‑scale strategies that deliver measurable business impact.
- Strong analytical mindset with mastery of SEO tools, content performance tracking, and ROI analysis.
- Native‑level English; proficiency in another major European language (French, German, or Spanish) is a significant asset.
Benefits
- Onboarding: Spend your first week learning about our culture, products, and services with other new joiners at our Paris office.
- Equity: Every Malter is entitled to stock options.
- Lunch vouchers (legal benefit): €9/day on your Swile card.
- Transportation (legal benefit): 50% reimbursement (any type of transport).
- Healthcare insurance (legal benefit).
- RTT: 8 to 12 days off per year.
- Sports: Company contribution to a Gymlib (Wellpass) membership.
- Malt sabbatical: Every three years, all Malters are entitled to a one‑month fully paid sabbatical leave.
- Free books: If you want to learn more about topics relevant to Malt’s business, tell us which books you’d like and we’ll order them—no questions or approval required.
- Remote work: Hybrid policy balancing on‑site and home office.
- Team building events organized annually.
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Location requirements
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