Hybrid Content Marketing Manager

at Datasite

• Job title: Content Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $69,100 - $118,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Minneapolis, United States

About the role

• Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross-functionally to enhance brand positioning and audience engagement across digital platforms.

Responsibilities

• Support the development and implementation of a comprehensive content strategy aligned to Americas regional marketing plans and broader global initiatives.
• Translate market insights into a cohesive editorial vision that supports the objectives and outcomes for awareness, demand generation, and audience engagement programs and initiatives within the Americas.
• In partnership with the Americas marketing team, maintain content calendar and deliverables aligned with program timing and execution.
• Produce and refine high-quality content — blogs, web copy, videos, email campaigns, social media, thought leadership pieces, product collateral, sales tools, and speeches/talking points — with accuracy and a strong understanding of the M&A, financial services, and FinTech landscapes.
• Tailor content for diverse audiences, including investment professionals, corporate deal teams, advisors, and internal stakeholders.
• Apply SEO best practices to enhance organic visibility and content discoverability.
• Monitor performance using analytics tools and contribute insights to optimize content, messaging, and go-to-market approaches.
• Partner closely with Regional Marketing Leads, Product Marketing, Demand Gen and Sales to align content to product positioning and campaign goals.

Requirements

• 3-5 years of professional experience in content marketing, editorial, or related roles, ideally in a B2B SaaS or FinTech environment.
• Exceptional writing, editing, and storytelling skills, with the ability to distill complex topics into persuasive, clear, and audience-relevant content.
• Experience managing a content calendar across channels and formats.
• Hands on experience with multi-channel content creation – social, live and virtual events, short and long form video.
• Familiarity with SEO fundamentals and content performance measurement.
• Strong project management and communication skills.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.

Benefits

• health insurance (medical, dental, vision)
• a retirement savings plan
• paid time off
• other employee benefits