Head of Brand and Content at Arbor, defining brand architecture and leading content strategy to enhance market perception. Collaborating with teams on M&A integrations and driving demand through compelling narratives.
About the role
- Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross-functionally to enhance brand positioning and audience engagement across digital platforms.
Responsibilities
- Support the development and implementation of a comprehensive content strategy aligned to Americas regional marketing plans and broader global initiatives.
- Translate market insights into a cohesive editorial vision that supports the objectives and outcomes for awareness, demand generation, and audience engagement programs and initiatives within the Americas.
- In partnership with the Americas marketing team, maintain content calendar and deliverables aligned with program timing and execution.
- Produce and refine high-quality content — blogs, web copy, videos, email campaigns, social media, thought leadership pieces, product collateral, sales tools, and speeches/talking points — with accuracy and a strong understanding of the M&A, financial services, and FinTech landscapes.
- Tailor content for diverse audiences, including investment professionals, corporate deal teams, advisors, and internal stakeholders.
- Apply SEO best practices to enhance organic visibility and content discoverability.
- Monitor performance using analytics tools and contribute insights to optimize content, messaging, and go-to-market approaches.
- Partner closely with Regional Marketing Leads, Product Marketing, Demand Gen and Sales to align content to product positioning and campaign goals.
Requirements
- 3-5 years of professional experience in content marketing, editorial, or related roles, ideally in a B2B SaaS or FinTech environment.
- Exceptional writing, editing, and storytelling skills, with the ability to distill complex topics into persuasive, clear, and audience-relevant content.
- Experience managing a content calendar across channels and formats.
- Hands on experience with multi-channel content creation – social, live and virtual events, short and long form video.
- Familiarity with SEO fundamentals and content performance measurement.
- Strong project management and communication skills.
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
Benefits
- health insurance (medical, dental, vision)
- a retirement savings plan
- paid time off
- other employee benefits
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