Lead the creation and global rollout of bold, multimedia editorial campaigns. Use data, SEO, and Generative AI to drive measurable business impact and elevate Malt’s market authority.
About the role
- Content Marketing Manager responsible for optimizing marketing strategies at Wolters Kluwer. Leading a team to enhance brand presence through innovative content and technology.
Responsibilities
- Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers
- Demonstrate proficiency in AI content practices; experience in JasperAI required
- Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms.
- Develop content plan and calendar to meet deadlines
- Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for the company to succeed in the future
- Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development
- Partner with and influence key stakeholders in the business, product management, technology, marketing, and other areas to make decisions in the best interest of the customer
- Continually assess, measure, and improve the performance of content, utilizing data and insight analysis
- Be accountable for managing content technology tool stack budget and needs
- Display presentation skills demonstrating a clear vision of how the work addresses the business challenge
- Display a learning mindset and understand new technologies and changes to processes
- Develop a deep understanding of customer segments, personas, and journeys across the business
- Be accountable for corporate brand and content governance practices
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism or a related field of study
- 7+ years’ experience in content marketing management, B2B experience is desirable
- 2+ years’ experience as a people leader/manager as well as coach and mentor
- Ability to recruit, hire, and retain multidisciplinary content team
- Software: JasperAI platform
- Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment
- Excellent oral and written communication skills
- Must be innovative, detail-oriented, and a problem-solver
- Healthcare or pharmaceuticals experience a plus
- Master’s degree in Marketing, Communications, Business, or other related fields of study
Benefits
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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