App Marketing Executive managing key app user acquisition campaigns across Meta, Apple Search Ads and Google UAC for Lyst, a global fashion shopping platform.
About the role
- Marketing Director at Walrus leading product marketing initiatives in B2B payment verification. Focusing on clear communication of complex technical ideas and strategic PR efforts in hybrid work environment.
Responsibilities
- Own how Walrus is explained
- Translate complex, technical ideas into clear, concrete language
- Produce, own, and continuously improve core materials (website, product pages, technical posts, sales materials, announcements)
- Own events end-to-end (concept, content, execution)
- Handle PR, including identifying and reaching relevant journalists and analysts
- Use LinkedIn and other social channels to reach customers and partners directly
Requirements
- 6–10 years of experience in product marketing, ideally in a technical or complex domain
- Experience in early-stage or high-growth environments
- Excellent writing, with examples of external-facing work
- Experience owning core surfaces like website, product messaging, and written content
- Independent operation in fast-moving environments
- End-to-end ownership, from narrative through content to distribution
- Uses metrics (engagement, conversion) to evaluate and improve work
- Nice to have: Experience running campaigns or generating inbound interest or with marketing automation tools or in fintech, payments, or security
- Experience working with analysts or press
Benefits
- Competitive compensation and benefits, including salary, equity, paid medical insurance, dental, vision
- Company contribution to wellness
- Good coverage for dependents
- Parental leave
- Retirement
- Relocation assistance
- Unlimited PTO
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