CMO - Marketing Manager leading marketing strategies for Eventplanning24, an innovative event service platform. Focus on performance advertising, social media, and event management in a dynamic team environment.
About the role
- GTM Marketing Director leading strategic marketing initiatives for the company. Responsible for integrated campaigns, brand positioning, and customer growth across various markets.
Responsibilities
- Develop and own the GTM strategy for new and existing propositions, including audience targeting/segmentation, brand positioning and messaging, high impact creative execution and channel/media strategy.
- Lead the creation, prioritisation and cascade of the GTM rolling 12 month plan/calendar across all business units including new proposition launches, website/App feature releases, service enhancements, market/category expansions and brand orientated campaigns e.g. ESG
- Lead the creation of integrated marketing campaigns across paid, owned and earned media channels, working with internal channel teams and expert agencies, to engage target audience
- Develop the creative briefs, including audience definition, needs, behaviours and relatable key messaging to drive desired call to action
- Lead the briefing requirements of customer and/or market analysis to identify customer needs, behaviour and growth opportunities.
- Define clear launch plans, critical path and timeline
- Lead the approval of all campaigns in line with industry standards and regulations
- Work closely with product teams to ensure alignment between product development and marketing efforts.
- Define success criteria for launches and measurement framework to track impact.
- Ensure that the company's brand is consistently represented in all go-to-market activities.
- Help define and refine the brand’s market positioning to drive competitive differentiation and increased market share.
- Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., ATL, digital, social media, events, sponsorship, PR, content marketing, email).
- Define clear brand/BU positioning, messaging, and value propositions that resonate with target audiences
- Ensure campaigns are data-driven, aligned with business goals, and designed to generate leads, drive conversions, and drive brand loyalty.
- Optimise campaign strategies based on performance analytics and market feedback to continually improve results.
- Collaborate with marketing, ecommerce, commercial and product management teams to ensure all GTM plans are aligned on scope definition, timing, consistent messaging and business case potential
- Cascade weekly updates on all GTM activities across the group, including SLT/ELT
- Facilitate prioritisation discussions across team to ensure growth driving campaigns are prioritised and we have alignment across all teams.
- Define and track key growth metrics such as new customer acquisition and customer retention, customer acquisition cost (CPA), customer lifetime value (LTV) and active base movement.
- Regularly review and report on marketing campaign performance to key stakeholders, providing insights and recommendations for optimisation.
- Continuously monitor competitive landscape and market dynamics to identify new opportunities for growth.
- Lead, inspire, and manage a high-performing GTM marketing team, fostering a collaborative and results-oriented environment. Team of 11
- Mentor and develop team members, providing opportunities for growth and skill development.
- Ensure the team stays up-to-date with industry best practices, tools, and technologies.
Requirements
- 12+ years in marketing roles, with at least 6 years in a senior GTM or marketing director positions
- Proven track record of building and executing GTM framework to support business customer growth and revenue impact.
- Experience in health, technology or retail
- Strong strategic thinking and analytical skills.
- Expertise in growth marketing, demand generation, and channel/media selection
- Creative eye for campaign content and messaging to drive desired call-to-action
- Excellent communication and stakeholder management abilities.
Benefits
- We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
- Financial security & rewards
- Competitive contributory pension
- Occupational sick pay
- Long-service awards and refer-a-friend bonuses
- Professional registration fees covered (GPhC, NMC, CIPD and more)
- Cycle to Work and Green Car schemes (subject to eligibility)
- Family-friendly
- Enhanced maternity and paternity pay
- Flexible hybrid working to help balance work and home life
- Health & wellbeing
- Private healthcare insurance at discounted rates (Aviva)
- Employee Assistance Programme and in-house mental health support
- Access to discounted gym memberships via Blue Light Card and benefits schemes
- Regular health and wellbeing initiatives
- Career growth
- Strong commitment to CPD, training and professional development
- Time off & flexibility
- 25 days’ annual leave, increasing with service
- Buy and sell holiday scheme
- Everyday perks & exclusive discounts
- Blue Light Card and employee discount platform
- Exclusive discounts at The Springs, Leeds
- 25% off health & beauty purchases
- 25% off Pharmacy2U Private Online Doctor services
- Culture & community
- Regular social events throughout the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Director at Walrus leading product marketing initiatives in B2B payment verification. Focusing on clear communication of complex technical ideas and strategic PR efforts in hybrid work environment.
Executive Director of Marketing & Communications at Ankura leading marketing strategy and integrated campaigns in the Americas. Collaborating with senior leaders and managing high - performing marketing teams.
Diretor Comercial liderando e escalando a estratégia comercial da Finscale. Garantindo crescimento consistente de receita e alinhamento profundo entre o discurso comercial e entrega ao cliente.
Director of Marketing managing marketing and communications for ShareWord Global. Responsible for executing strategies to enhance brand perception and drive growth through partnerships and campaigns.
Food Service Worker assisting in meal preparation and maintaining quality standards at Aramark. Ensure food safety and sanitation in a dynamic kitchen environment.
Global Head of Marketing leading the retail growth strategies and campaign excellence for Deliveroo's Shopping business. Manage budgets, develop strategies, and drive partner growth across markets.
Product Marketing Executive at Perkbox executing go - to - market plans and supporting product launches. Coordinating communication and training for internal teams with a focus on clarity and sales support.
Trade Marketing Executive role at Royal Caribbean Group focused on managing marketing strategies and trade partner communications for Celebrity Cruises. Collaborating across UK/I and EMEA markets in a hybrid setup.
Global Marketing Director for Radiopharmacy at GE HealthCare, leading growth strategies and managing global marketing plans for medical technology business.