App Marketing Executive managing key app user acquisition campaigns across Meta, Apple Search Ads and Google UAC for Lyst, a global fashion shopping platform.
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Hybrid CMO – Marketing Manager, Performance, Social, Trade Shows & Events
Posted 14 hours ago
About the role
- CMO - Marketing Manager leading marketing strategies for Eventplanning24, an innovative event service platform. Focus on performance advertising, social media, and event management in a dynamic team environment.
Responsibilities
- Build, manage & optimize marketing channels
- Plan, execute and optimize performance advertising (ads) campaigns on Google/Meta/Pinterest/TikTok
- Manage budget by performance and re-engage drop-offs (retargeting)
- Clear 14-day report (clicks → inquiries → bookings → cost per booking)
- Manage external partners/freelancers as needed
- Maintain a social & influencer editorial calendar; publish and distribute content
- Select creators/influencers and manage collaborations
- Use discount/partner codes and measure their impact
- Maintain community (comments/DMs → inquiries)
- Commission content creation (automate and/or use freelancers)
- Plan & manage SEO & GEO (AI discoverability) strategy (site structure, content, fundamentals)
- Build backlinks & partnerships
- Use AI for content creation and automation
- Regular monitoring with brief result updates
- Build and maintain partnerships & affiliate relationships
- Manage the affiliate program (codes, invoicing, performance)
- Plan and evaluate joint promotions/bundles
- Plan trade shows & events objectives, budget and presence; coordinate team & materials
- Attend events and capture leads
- Fast follow-up and quick evaluation of results
- Set up & maintain a CRM
- Email campaigns for customer acquisition
- Communicate with (potential) customers
Requirements
- Practical experience in performance marketing
- Practical experience with social media & influencers
- Practical experience with ChatGPT or similar tools
- Creative problem-solving approaches
- Strong organizational skills and an independent work style
- Strong communication skills, team player and curiosity
- Ability to quickly familiarize yourself with new subject areas
- Good German and English skills, both written and spoken.
Benefits
- Flexible working hours & locations – Cologne, Düsseldorf or remote; results matter.
- Company laptop – powerful, with all tools, ready for mobile use.
- Equity participation – employee share program (e.g., ESOP/VSOP).
- Paid professional development – e.g., AI training and certifications.
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