Hybrid Performance Marketing Executive

at Lyst

• Job title: Performance Marketing Executive
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• App Marketing Executive managing key app user acquisition campaigns across Meta, Apple Search Ads and Google UAC for Lyst, a global fashion shopping platform.

Responsibilities

• Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC.
• Monitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structure.
• Analyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving results.
• Support budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunities.
• Work closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured way.
• Maintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholders.
• Help identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platforms.
• Support experimentation across channels, audiences, creatives and landing / app journeys to improve efficiency and scale.
• Stay current on platform changes, privacy developments, attribution shifts and app marketing best practice.

Requirements

• Around 2+ years’ experience in performance marketing, with exposure to app marketing, paid social and mobile user acquisition.
• Hands-on experience managing campaigns in Meta Ads Manager.
• Exposure to Apple Search Ads and Google UAC.
• Strong analytical skills and a genuine comfort with numbers, performance data and commercial decision-making.
• Ability to interpret campaign performance beyond surface metrics and explain what is happening, why it is happening, and what should happen next.
• Experience using or working with MMPs such as AppsFlyer, Adjust or Branch.
• Confidence using reporting and BI tools such as Looker and Excel
• Strong attention to detail, good judgement, and a proactive approach to account management.
• Clear communication skills and the ability to work well with multiple stakeholders.
• Exposure to incrementality testing, creative testing frameworks or app funnel optimisation.
• Good understanding of mobile measurement, attribution (LTV/CAC, privacy-related app measurement concepts such as SKAN, ATT and post-IDFA attribution challenges).

Benefits

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Remote Working: Work from anywhere for up to 4 weeks per year
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.