App Marketing Executive managing key app user acquisition campaigns across Meta, Apple Search Ads and Google UAC for Lyst, a global fashion shopping platform.
About the role
- Marketing Executive handling new product development launches and market analysis in Vietnam. Engaging with customers and supporting local teams with marketing materials and insights strategy.
Responsibilities
- New NPD launches updates and tasting for inspirations.
- Monthly collect on new launches in local market in all categories & on – premise menu, co-work with Tech team for tasting session for local team.
- Quarterly updates on interesting launches from ASEAN & APAC, gather key launches and taste for tasting reference.
- Take notes on interesting concepts.
- Quarterly analysis on Local launches to see movement of key clients in all categories.
- Sum up new menu on Tea & Coffee chains, restaurants to build database for Inspiring Trek.
- New flavors, new extracts tracking in all categories in Vietnam market.
- To be in charge of projects for small / FM clients.
- POSM materials build up to share with Distributor for FM clients approach.
- Co-work with RI team & CSI team in any projects that need the Local insights.
- In charge of request of market sample support from ASEAN and APAC (with support from Sales Admin & Truc).
- Support on preparing Trek materials and information with MKT Manager for Local Team.
- Support on Workshop materials for Top Clients: Poster, Brochure, Tasting Sheet, Decorating, etc.
Requirements
- Fresh Graduate, MKT knowledge background or a related field
- Have basic understanding about Vietnam market and Vietnamese consumers.
- Quick in capturing the market trends and movements in Vietnam.
- Familiar with AI & Digital tools: Chat GPT, Grok, Deepseek….
- Strong in: Presentation skills, Data Analysis, English communication, Flexibility and Adaptability.
- Have a good sense of Food & Drink tasting, trend following
- A proactive, can-do attitude and a strong desire to learn and grow.
Benefits
- Diversity drives innovation and creates closer connections with our employees, customers and partners.
- Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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