Hybrid Head of Marketing – Retail

at Deliveroo

• Job title: Head of Marketing – Retail
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Global Head of Marketing leading the retail growth strategies and campaign excellence for Deliveroo's Shopping business. Manage budgets, develop strategies, and drive partner growth across markets.

Responsibilities

• Define and lead the global marketing strategy for Retail (Shopping), aligned to ambitious growth targets.
• Own and manage the global Retail marketing budgets, ensuring disciplined, ROI-driven investment.
• Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events.
• Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business.
• Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth.
• Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business.
• Identify priority verticals and define clear positioning and value propositions.
• Translate customer insight and market trends into scalable category growth plans.
• Ensure global strategic clarity while enabling flexibility for local execution.
• Support Commercial teams in onboarding and accelerating growth of priority retail partners.
• Develop scalable go-to-market frameworks and partner launch playbooks.
• Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers.
• Drive co-funded media strategies and integrated marketing plans that unlock incremental growth.
• Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail marketing practices.
• Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies.
• Identify repeatable growth levers and ensure consistent measurement standards across markets.
• Act as the centre of excellence for Retail marketing globally.
• Manage and develop a team of one high-impact marketeer.
• Set ambitious objectives and clear accountability frameworks.
• Foster a culture of innovation, ownership and executional excellence.
• Push teams to activate campaigns in bold and creative ways while maintaining operational rigour.

Requirements

• Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech.
• Proven experience managing substantial budgets and delivering measurable commercial impact.
• Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand.
• Demonstrated success in partner stakeholder management and joint business planning.
• Experience launching and scaling new propositions, categories or physical locations (e.g. stores, dark stores).
• Outstanding organisational and project management capability with exceptional attention to detail.
• Analytical and performance-driven, with a strong test-and-learn mindset.
• Comfortable operating autonomously in fast-paced, high-growth environments.
• Creative thinker with experience briefing and developing global creative platforms and campaigns.
• Experience at a high-performing retail, eCommerce or technology company preferred.

Benefits

• Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.