Marketing Director leading brand marketing strategies for Richmond’s diverse portfolio. Overseeing brand growth, collaboration, and development across multiple marketing teams.
About the role
- International Marketing Director at Vitabiotics leading global marketing initiatives and regional campaigns. Building strong brand presence in key markets around the world.
Responsibilities
- Create and execute international brand strategies in the B2B and B2B2C space in liaison and with commitment from our distribution partners.
- Work closely with internal departments, such as NPD and Sales to ensure both short and long term plans are created, tracked and adjusted to deliver the company’s goals.
- Create and implement a range of marketing and training tools while sharing best practice both locally and globally.
- Build and maintain relationships with KOLs, agencies and other influencers.
- Gather and act on competitor insights.
- Provide input to financial forecasts, control budgets and monitor pricing; developing metrics and reports for management.
- Build a team of talented marketeers, on the ground in markets and in head office, to support campaigns and activities.
- Build strong relationships with medical professionals, key opinion leaders (KOLs), and industry influencers.
- Collaborate with distributors to create joint marketing plans, sales enablement materials, and promotional activities.
Requirements
- Educated to degree level or equivalent.
- Extensive experience in a similar international role.
- Experience of selling and marketing prescription, health and wellbeing or OTC products.
- Cultural understanding of different regions and countries.
- Proven track record of marketing to medical professionals and managing B2B distributor relationships.
- Experience of budgeting, financial control and negotiation.
- Marketing qualification or similar with MBA.
- Experience in e-commerce marketing; particularly useful would be experience of managing Amazon and/or other online marketplaces.
- Strategic and Analytical Skills
- Marketing & Communication Skills
- Project Management & Operational Skills
- Presentation and persuasion
- Leadership & Collaboration
Benefits
- 24 days annual leave plus bank holidays
- Birthday off
- Bupa dental cover.
- Private medical insurance.
- 50% staff discount on all Vitabiotics products.
- Staff skills training.
- Health and wellbeing programme.
- Pension contributions.
- Sick pay support.
- Free onsite parking.
- Enhanced maternity or paternity leave.
- Company events.
- Fresh fruit and snacks.
- 2 Charity days a year.
- Free EV charging station.
Job title
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