Chief Growth Officer responsible for GTM and overall brand strategy at a B2C fintech startup. Leading growth initiatives and positioning while managing a small team for optimal execution.
About the role
- Senior Marketing Executive managing B2B marketing strategies for YouTrip's YouBiz. Focused on brand positioning, campaigns, events, and partnerships in the fintech sector.
Responsibilities
- Own YouBiz brand positioning, messaging, and voice
- Develop and maintain corporate communications and key messaging frameworks
- Ensure brand consistency across all touchpoints and channels
- Shape how YouBiz is perceived in the Singapore SME market
- Plan and execute presence at industry events (e.g., eCom expos, SME conferences)
- Explore new offline channels to reach SME decision-makers
- Manage event logistics, collateral, and lead capture
- Measure and report on event ROI
- Manage and grow our affiliate and partner network
- Identify and onboard new strategic partners
- Negotiate partnership terms and track performance
- Execute seasonal and tactical campaigns (referral programs, cashback promotions)
- Coordinate cross-marketing initiatives with YouTrip consumer brand
- Create campaign assets - landing pages, emails, social content
- Support product launches and feature announcements
- Create sales enablement materials (decks, one-pagers, case studies)
- Coordinate communications for product changes (e.g., migrations, updates)
- Gather market feedback to inform product roadmap
Requirements
- 4-6 years of B2B marketing experience, ideally in fintech, SaaS, or SME-focused businesses
- Experience developing brand positioning or messaging frameworks
- Proven track record managing partnerships or events end-to-end
- Strong project management - can juggle multiple workstreams independently
- Hands-on executor - comfortable building campaigns, writing copy, managing vendors
- Data-informed - uses metrics to prioritize and optimize, not just gut feel
- Excellent communication - can work effectively with Sales, Product, and external partners
Job title
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