Marketing Director leading brand marketing strategies for Richmond’s diverse portfolio. Overseeing brand growth, collaboration, and development across multiple marketing teams.
About the role
- Marketing Director at NCTC developing marketing strategies and overseeing operations for broadband solutions. Leading campaign development, member collaboration, and industry analysis.
Responsibilities
- Oversee Marketing Plans: Oversee external agency partnerships to ensure alignment with approved statements of work, deliverables, and success metrics within agreed timelines.
- Provide Strategic Leadership: Develop and implement comprehensive marketing strategies aligned with organizational goals. Evaluate market trends and member needs to influence product development. Regularly conduct market research, competitive analysis, and forecasting to inform decisions
- Campaign Development & Execution: Create brand and solution-based marketing plans, including positioning and creative tools for member campaigns and resources. Develop integrated marketing campaigns across digital and traditional channels on a recurring basis, including SEO/SEM, social media, and content marketing. Leverage marketing automation and CRM systems (e.g., HubSpot, Sugar Market) to monitor and optimize campaign performance.
- Collaborate with Internal Teams and NCTC Membership: Collaborate proactively with sales, finance, legal, business development, and account management on RFPs, partner marketing, communications, and reporting. Present product benefits to internal and external membership stakeholders through clear, compelling messaging.
- Performance & Analytics: Drive data-driven decision-making by defining KPIs and analyzing marketing performance metrics. Develop reporting frameworks to measure campaign success and recommend improvements.
- Develop Expertise in Industry Needs and Practices: Maintain expertise in telecom technologies, broadband services, and emerging trends (e.g., 5G, IoT, AI). Translate technical concepts into compelling marketing narratives that resonate with members.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, a related field, or equivalent relevant experience
- 7–10+ years of progressive marketing experience, including 3–5 years in a leadership role
- Proven track record in developing and executing marketing strategies for B2B and B2C products/services, ideally within telecom, broadband, or technology sectors
- Expertise in go-to-market planning, brand positioning, and integrated campaigns
- Exceptional verbal and written communication skills
- Strong analytical, organizational, and time management skills with attention to detail
- Proficiency in Microsoft Office and graphics programs, with ability to quickly learn product features and educate others
- Strong organizational skills with consistent follow-through
- MBA or advanced degree
- Copywriting experience
- Proficiency with WordPress, Canva, and CRM platforms. SUGAR CRM experience is a plus
- Highly motivated, energetic self-starter, passionate and knowledgeable about the telecommunication industry.
Benefits
- Choice of subsidized healthcare plans for individuals and families
- Health Savings Accounts with significant employer contributions
- 401K Plan with up to a 10% match
- 100% company paid vision and dental insurance
- 100% company paid Short Term and Long-Term Disability Insurance
- 100% company paid life insurance
- Paid Time Off
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