Performance Marketing Lead at Vizzia focusing on inbound acquisition and optimizing outbound strategies. Creating and leading the performance marketing function within an impactful technology startup.
VF
Hybrid Demand Generation Manager
Posted last month
About the role
- Demand Generation Manager driving pipeline growth for the leading commercial provider of stream processing solutions. You'll design strategies to optimize conversion and revenue.
Responsibilities
- **Pipeline & Conversion Optimization (Your #1 Priority)**
- Own MQL→SAL conversion improvement
- Design and execute full-funnel demand generation strategies (awareness → consideration → decision)
- Build and continuously optimize lead nurture programs across multiple touchpoints
- Conduct deep funnel analysis to identify conversion gaps and opportunities
- Create cohort analysis and testing frameworks to improve conversion at each stage
- Report on pipeline metrics, forecasts, and conversion trends to leadership
- **Account-Based Marketing (ABM) Programs**
- Develop and execute ABM strategies across two tiers: 1:few, and 1:many
- Collaborate closely with Sales to identify and prioritize target accounts
- Create personalized, multi-channel campaigns for high-value enterprise accounts
- Partner with Field Marketing Manager to incorporate physical events to ABM initiatives
- Track account engagement, progression, and influence on pipeline
- Build account intelligence and insights using AI tools for personalization at scale
- **Marketing Automation & Technical Execu**tion
- Build sophisticated campaigns, primarily in HubSpot (workflows, emails, landing pages, forms)
- Implement and continuously refine lead scoring models based on Sales feedback
- Create advanced segmentation and targeting strategies for different personas and stages
- Design marketing automation workflows that nurture leads efficiently
- Ensure proper tracking, attribution, and data quality (up to MQL stage only)
- Set up conversion tracking, UTM parameters, and campaign performance measurement
- **Paid Media**
- Provide strategic direction, campaign briefs, and audience targeting guidance
- Be accountable for paid media results (LinkedIn Ads, Google Ads, retargeting)
- Collaborate with Creative Director on ad creative development
- Review campaign performance weekly and optimize budget allocation across channels
- Ensure paid media campaigns align with broader demand generation strategy and messaging
- Make data-driven decisions on continuing, expanding, or adjusting agency partnership
- **Sales Partnership & Alignment**
- Continuously refine MQL and SAL definitions based on what actually converts to opportunities
- Provide Sales enablement on campaign messaging, target accounts, and lead context
- Establish closed-loop reporting and feedback mechanisms between Marketing and Sales
- Act as the bridge between Marketing and Sales: you speak both languages fluently
- **Analytics, Reporting & Optimization**
- Maintain performance dashboards for demand generation activities
- Track KPIs: MQL volume, MQL→SAL conversion, cost per MQL, cost per SAL, campaign ROI
- Conduct regular post-mortems to identify and keep a log of what worked and what didn't
- Use data to make recommendations on budget allocation and channel mix
- Present monthly performance reports to VP of Marketing and quarterly reviews to leadership
Requirements
- **Experience & Track Record**
- 5-7 years of experience in B2B SaaS demand generation, growth marketing, or performance marketing
- Proven track record improving conversion rates: you must have specific examples and results to share
- Strong ABM experience, ideally with enterprise accounts ($100K+ ACV)
- Experience working in a startup or scale-up environment with limited resources
- **Technical Marketing Skills**
- Deep technical expertise in marketing automation (HubSpot preferred, or similar platforms like Marketo, Pardot)
- Hands-on experience building complex workflows, lead scoring models, and nurture sequences
- Comfortable with basic HTML/CSS
- Strong understanding of tracking, attribution, and marketing analytics
- Experience with CRM systems and Marketing-Sales alignment
- **Analytical & Strategic Thinking**
- Excellent analytical skills with ability to work with data, dashboards, and spreadsheets
- Strong project management skills with ability to juggle multiple priorities
- Comfortable with ambiguity and able to self-direct
- **Collaboration & Communication**
- A high degree of ownership and bias to action
- Excellent written and verbal communication skills
- Strong stakeholder management
- Team player who thrives in a collaborative environment
- **Modern Marketing Mindset**
- AI-savvy: you actively use (or even build!) AI tools to improve productivity
- Results-oriented with pipeline accountability, not just lead volume
- Comfortable with experimentation and learning from failures
- Able and willing to question established practices and challenge with data
- **Nice to Have **
- Experience marketing technical or developer-focused products
- Background in data infrastructure, analytics, real-time processing, or stream processing
- Prior experience with paid media (LinkedIn Ads, Google Ads) beyond just agency management
- Familiarity with Apache Flink, Kafka, or similar data streaming technologies
- Knowledge of product-led growth (PLG) motions
Benefits
- **High-Impact Role**
- Direct influence on company revenue: every SAL you generate moves the needle
- Join a high-growth company disrupting the data and AI space
- Work directly on company strategic priorities, your success directly translates to company growth
- Visibility with executive team and board
- **Small, Elite Team**
- Join a team of 6 talented individuals (not a cog in a 50-person marketing org)
- High-trust, high-accountability environment
- Flat structure: you report directly to VP of Marketing
- Collaborative environment where everyone supports each other
- **AI-First Marketing**
- We're building the future of marketing with AI at the core and building cutting-edge AI tools to multiply our productivity
- Be part of setting the new standard for AI in marketing
- Opportunity to innovate and experiment with new capabilities
- **Learn Cutting-Edge Technology**
- Work with real-time data processing, the future of data infrastructure
- Develop expertise in a rapidly growing category (stream processing)
- Build your knowledge in a technical domain that's in high demand
- **Strong Market Position**
- Well-funded company with strong growth trajectory
- Customers include Fortune 500 companies and tech unicorns
- Forrester Wave Leader status achieved
- Be part of a category-defining company
- **Remote-First Culture**
- Work from anywhere in Europe (or Americas for right candidate)
- Flexible working hours within core collaboration times
- Strong async communication practices
- Regular team offsites and in-person gatherings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
CRM Campaign Manager at Trainline managing campaigns for the French market. Collaborating with various teams to drive customer retention and business growth.
Marketing Programs Specialist driving demand generation campaigns at Euna Solutions. Collaborating cross - functionally to optimize lead conversion and market strategies.
Growth Marketing Manager handling B2B Social Ads campaigns, optimizing performance across LinkedIn and Google. Collaborating with design team and nurturing client relationships in a dynamic environment.
PPC Strategist responsible for developing and executing performance marketing strategies for QS Events. Collaborating with teams to optimize campaigns and improve lead quality.
PPC Specialist managing omnichannel performance campaigns at Chili Digital, a LATAM - focused digital marketing agency. Collaborates on client goals, media planning, execution, and reporting.
Paid Media Manager managing influencer and affiliate marketing for Headspace. Driving performance and executing campaigns to deliver measurable business impact in a remote role.
AMS Regional Campaign Manager driving marketing strategies for HP's Additive Manufacturing Solutions. Collaborating across teams to execute plans that enhance brand awareness and engagement.
Paid Media Coordinator executing performance marketing campaigns for Sports Emotion in Zaragoza. Collaborating with digital agencies and managing international campaigns with strong analytical focus.
Content & Demand Generation Specialist planning and executing content and demand generation initiatives. Collaborating with marketing and sales teams to enhance brand credibility and lead conversion.