Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
About the role
- Senior Marketing Executive leading multi-channel marketing strategy and B2B partnerships for a growing multi-state organization. Driving marketing performance and strategic partnerships with a focus on revenue growth.
Responsibilities
- Partner with end-to-end marketing vision and execution across radio, television, direct mail, paid digital, and emerging performance channels for multi-state retail markets.
- Partner with media strategy, planning, and buying, including vendor selection, RFPs, contract negotiations, and ongoing optimization to maximize ROI and reduce customer acquisition costs.
- Develop and partner to manage annual and quarterly marketing budgets, allocating spend by channel and market while optimizing toward CAC, CPA, and conversion rate.
- Assist in overseeing creative strategy and internal production, ensuring strong brand positioning, consistent messaging, regulatory compliance, and alignment with local market needs.
- Implement robust measurement, attribution, and reporting frameworks, including A/B testing, market-level performance analysis, and executive dashboards.
- Translate performance insights into actionable strategy shifts and clearly communicate results, learnings, and recommendations to senior leadership.
- Manage and evaluate external agencies, production partners, and media vendors, driving accountability, performance standards, and cost efficiency.
- Partner to build, mentor, and lead a high-performing marketing organization, establishing clear KPIs, performance expectations, and professional development plans.
- Identify, pursue, and close B2B partnerships with healthcare providers, athletic organizations, employers, corporate wellness programs, and community-based organizations.
- Design scalable partner programs that generate qualified referrals, enhance brand credibility, and deliver measurable revenue impact.
- Create compelling custom proposals, pitch decks, and financial models that clearly articulate value, ROI, and execution mechanics.
- Lead contract negotiation, onboarding, and launch execution for new partners across multiple markets.
- Serve as the primary relationship owner for active B2B partners, driving engagement, renewal, and expansion opportunities.
- Track, analyze, and report partnership performance, including referral volume, conversion rates, customer value, and revenue attribution.
- Align partnership initiatives with broader marketing campaigns to maximize co-marketing, cross-promotion, and brand consistency.
Requirements
- 8+ years of progressive marketing experience, with senior-level ownership of multi-channel media strategy and execution.
- Demonstrated expertise in media buying and contract negotiation across radio, TV, direct mail, and digital channels in multiple markets.
- Proven ability to build and scale performance-driven marketing programs with clear ROI and measurable business impact.
- Experience developing and managing significant marketing budgets and optimizing spend against growth and efficiency targets.
- Strong analytical and strategic mindset, with hands-on experience in attribution, testing, and performance optimization.
- Track record of successfully developing B2B partnerships that drive incremental revenue or customer acquisition.
- Leadership experience managing internal teams and external agencies.
- Excellent executive communication, presentation, and stakeholder management skills.
- Willingness and ability to travel periodically across regions and time zones as needed.
Benefits
- Competitive base salary commensurate with experience, plus an annual performance bonus tied to marketing ROI, revenue growth, and strategic execution.
- Performance-based commission structure on partner-sourced revenue, with monthly payouts and quarterly minimum thresholds.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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