Data-driven sales specialist at Globo developing revenue models and identifying growth opportunities through data analysis and collaboration across teams.
Responsibilities
Develop and maintain revenue potential models (TAM, SAM, SOM) by customer, segment, region, or vertical, considering variables such as company size, industries, penetration, churn, and historical upsell;
Map the customer base to identify growth opportunities (e.g., high-potential accounts, under-penetrated accounts) and define prioritization criteria;
Segment the customer/prospect database for customized revenue-growth campaigns (scope: acquisition, retention, expansion) and measure the impact of these campaigns on incremental revenue, conversion, and ROI;
Monitor recurrence, frequency, average ticket, product mix, and customer usage/purchase patterns;
Detect critical behavioral changes that indicate churn risk, decreased engagement, or upsell opportunity;
Implement cohort and customer lifecycle analyses to support retention and expansion decisions;
Build automated alerts, rules, and triggers (e.g., volume drop, absence of transactions, reduced engagement);
Collaborate with Marketing Automation to create behavior-driven journeys for churn prevention;
Co-design data-driven acquisition, upsell, cross-sell, and reactivation campaigns with Marketing and Sales;
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