Hybrid Sales Campaigns Specialist

at Globo

• Job title: Sales Campaigns Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Data-driven sales specialist at Globo developing revenue models and identifying growth opportunities through data analysis and collaboration across teams.

Responsibilities

• Develop and maintain revenue potential models (TAM, SAM, SOM) by customer, segment, region, or vertical, considering variables such as company size, industries, penetration, churn, and historical upsell;
• Map the customer base to identify growth opportunities (e.g., high-potential accounts, under-penetrated accounts) and define prioritization criteria;
• Segment the customer/prospect database for customized revenue-growth campaigns (scope: acquisition, retention, expansion) and measure the impact of these campaigns on incremental revenue, conversion, and ROI;
• Monitor recurrence, frequency, average ticket, product mix, and customer usage/purchase patterns;
• Detect critical behavioral changes that indicate churn risk, decreased engagement, or upsell opportunity;
• Implement cohort and customer lifecycle analyses to support retention and expansion decisions;
• Build automated alerts, rules, and triggers (e.g., volume drop, absence of transactions, reduced engagement);
• Collaborate with Marketing Automation to create behavior-driven journeys for churn prevention;
• Co-design data-driven acquisition, upsell, cross-sell, and reactivation campaigns with Marketing and Sales;
• Measure campaign impact: pipeline generated, conversion, ROI, incremental revenue, and journey efficiency;
• Create analytical dashboards (Power BI, Tableau, Looker) to track potential, behavior, conversion, and incremental revenue;
• Produce recurring studies on campaign performance and customer-base evolution (LTV, churn, share-of-wallet);
• Translate analyses into practical, actionable insights for leadership and commercial squads to support decision-making.

Requirements

• Bachelor's degree or higher;
• Strong experience in data analysis, commercial intelligence, or Sales Operations;
• Advanced knowledge of revenue metrics, customer segmentation, and lifecycle analysis;
• Ability to work with large datasets and turn analyses into strategic insights;
• Experience with BI tools (Power BI, Tableau, Looker) and advanced Excel;
• Ability to collaborate with Marketing, Sales, and Product teams;
• Intermediate English for reading and participating in meetings.

Benefits

• Our selection processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and worldwide. #vempraglobo