Regional Marketing Director for Xsolla focusing on marketing strategy and campaigns in Southeast Asia. Collaborating with global teams to support business growth in the gaming industry.
UN
Hybrid Director of Marketing Operations
Posted last month
About the role
- Director of Marketing Operations at Anthropologie, optimizing GTM processes and enhancing marketing operations. Collaborating across teams to streamline workflows and support brand storytelling.
Responsibilities
- Architect and implement a unified GTM operating model that streamlines the workflow from seasonal concepting through to omni-channel execution.
- Eliminate silos and friction points between Marketing, Creative, Merchandising, and Digital teams to increase speed-to-market.
- Establish and govern standardized workflows, ensuring clear RACIs and milestone accountability across all cross-functional partners.
- Design a flexible "fast-track" process for reactive business needs, balancing long-term brand storytelling with short-term commercial agility.
- Partner with Tech and Data teams to build a marketing technology roadmap that automates manual workflows and enhances collaboration.
- Optimize and manage the toolstack (DAM, PM tools, Workflow software) to ensure it supports the marketing creative process and delivers operational transparency.
- Champion the adoption of AI and automation within the marketing workflow to drive efficiency in content production and deployment.
- Lead marketing resource management, analyzing team capacity and talent allocation to ensure we are focused on the highest-impact work.
- Manage the Marketing and Creative budget process in partnership with Finance, ensuring visibility into spend and alignment with strategic priorities.
- Oversee agency and vendor management operations, ensuring external partners are integrated seamlessly into our internal workflows.
- Serve as a thought partner to the CMO on organizational design and change management initiatives.
- Lead "Way of Working" retrospectives, using data and feedback to continuously refine the GTM process and improve team health.
- Communicate operational health and project status to the executive team, providing clarity on delivery risks and resource constraints.
- Build and mentor a high-performing operations team that values both creative empathy and process discipline.
- Foster a culture of "operational excellence," empowering teams to solve problems proactively and think about the enterprise-wide impact of their work.
Requirements
- 10–15 years of experience in marketing operations, project management, or management consulting, preferably within a retail or fashion-forward organization.
- Proven success in implementing enterprise-wide operating models or complex GTM processes in a multi-channel environment.
- Expert-level understanding of marketing workflows, creative production, and the technical infrastructure required to support modern marketing.
- Exceptional change-management skills, with the ability to influence senior leaders and creative personalities through empathy and logic.
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings and much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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