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SpecsaversCRM Manager
CRM Manager at Specsavers shaping customer connections through innovative multi - channel campaigns. Collaborating with creative teams and monitoring performance to inform future strategies.
About the role
- Map customer journeys and develop and plan strategies and action tactics focused on customer lifecycle management, using internal and external data (segmentations, clusters and benchmarks) to maximize revenue and business objectives;
- Plan, develop and execute direct marketing campaigns across multiple platforms (email marketing, SMS, etc.). Ensure consistency and operational quality by managing timelines and validating actions with internal stakeholders;
- Monitor and evaluate results of all CRM initiatives, generating insights, action plans and recommendations for continuous improvement. Create and manage KPIs and reports to measure business growth;
- Act as the primary interface with internal stakeholders. Exchange feedback and data with partner teams (Product, Sales, etc.) to centralize the customer relationship. Maintain contact governance and manage impacts;
- Develop and monitor incentive and relationship programs for sales channels and partners;
- Brief and oversee the production of communication materials. Plan, create and review customer-focused segmentations (e.g., beneficiaries). Support all other CRM activities and perform additional duties inherent to the role.
Requirements
- Bachelor's degree in Business Administration, Accounting, Economics or related field;
- Proven experience in CRM and/or digital marketing is essential;
- Experience with customer segmentation methodologies;
- Knowledge of marketing and customer relationship processes;
- Familiarity with loyalty/relationship programs and incentive campaigns;
- Knowledge of marketing automation (communication workflows);
- Experience in campaign measurement and analytics.
Benefits
- We employ and support people with disabilities
- We value diversity and inclusion
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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