CRM Manager developing customer engagement strategies and lifecycle marketing for a white - label online casino solutions provider. Collaborating with teams and managing CRM tools to enhance customer retention.
About the role
- CRM Automation Specialist executing campaigns and enhancing customer experiences for BetWarrior's iGaming platform. Focus on data-driven strategies and stakeholder collaboration within a hybrid work environment.
Responsibilities
- Implement advanced personalization strategies to deliver relevant, timely content to customers based on their needs and preferences
- Define and build target audiences and campaigns using our CRM and marketing tools
- Gain insights into our customers through research, feedback, and interaction data to improve our segmentation strategy
- Monitor campaign performance and recommend optimizations to increase impact
- Conduct regular A/B testing and experiments to determine what works best for our players
- Ensure all campaigns comply with regulatory requirements and internal quality-control guidelines
- Prepare and submit offer proposals to regulators when required
- Oversee production of marketing assets, including copy and imagery, for campaigns
- Support the Customer Support team by investigating and following up on any issues that arise
- Collaborate closely with stakeholders (Content, Elite, etc.) to coordinate effective campaign implementation
Requirements
- Proven experience executing CRM, automation, and retention strategies
- Native Portuguese speaker (required); fluent in English and at least intermediate Spanish
- Proficient with Optimove or similar CRM/automation platforms
- Excellent organizational skills and strong attention to detail
- Familiarity with the customer lifecycle
- Ability to map the customer journey and identify drivers of repeat engagement
- Bonus: Advanced Excel skills
- Experience in iGaming, e-commerce, or subscription businesses
Benefits
- Health insurance
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Senior Associate, CRM leading operational and compliance procedures at CreditSights in Chicago. Collaborating with compliance teams to ensure efficient execution and issue resolution.
Senior Customer Success Manager driving value for strategic Enterprise customers in the Transport, Logistics, and Manufacturing sectors. Cultivating partnerships and ensuring customer success through adoption and measurable outcomes.
Senior Customer Success Manager cultivating enterprise customer relationships at SafetyCulture. Leading adoption and expansion while ensuring strategic priorities are met in a hybrid work environment.
Customer Success Manager serving as the bridge between customers and the company. Developing IT strategies and managing client relationships for successful project outcomes in a hybrid work environment.
Global Senior Director leading CRM transformation and organizational change management at AstraZeneca. Collaborating cross - functionally to improve user experiences and drive measurable business impact.
Join Paysafe as a Marketing Customer Engagement Manager to lead consumer CRM strategies and lifecycle marketing. Collaborate globally to enhance customer engagement and retention across various platforms.
Partner Success Manager at Central Payments fostering client relationships and supporting innovative payment programs in a dynamic fintech environment.
CRM Consultant at iGoMoon driving business growth through HubSpot implementations and solutions. Collaborating with teams to enhance customer success and CRM effectiveness.
Client Success Agent managing customer accounts for janitorial services. Resolving service issues and ensuring customer satisfaction in Tampa, FL.