Hybrid Campaign Manager

at Centorrino Technologies

• Job title: Campaign Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sydney, Australia

About the role

• Campaign Manager responsible for B2B marketing programs at Centorrino Technologies. Focusing on lead generation and market expansion in Australia with a hybrid work model.

Responsibilities

• Develop and execute integrated, multi-channel B2B marketing campaigns aligned to CT’s growth strategy and revenue targets.
• Design sustainable, multi-touch campaign strategies that drive lead generation, pipeline acceleration, and new logo acquisition.
• Own end-to-end campaign delivery across email, website, social, paid media, and selected offline channels.
• Build data-driven business cases for paid media investment (e.g., Google Ads, paid social) with clear ROI accountability.
• Analyse campaign performance, lead quality, and pipeline progression; optimise based on insights and commercial impact.
• Partner with Sales, Product, and Operations to ensure messaging alignment and strong sales enablement support.
• Collaborate with vendor partners to align campaign messaging, secure Market Development Funds (MDF), and integrate vendor objectives.
• Develop targeted campaign strategies for priority industries including Education, Government, Healthcare, Financial Services, and Defence.
• Support expansion into growth territories (NT, WA, SA, TAS) through tailored, market-specific marketing initiatives.

Requirements

• Proven experience in B2B campaign management within a technology, IT services, or Managed Services Provider environment.
• Strong track record of delivering lead-driven campaigns with measurable impact on pipeline and revenue.
• Deep understanding of complex B2B buying cycles, particularly across regulated or enterprise sectors.
• Commercial mindset with the ability to balance brand-building activity with performance-driven outcomes.
• Advanced analytical skills, with experience measuring, reporting, and optimising campaign Return on Investment (ROI)
• Strong project management capability, able to manage multiple concurrent campaigns and stakeholders.
• Confident stakeholder engagement skills, including collaboration with senior leaders, sales teams, and external vendors.
• Experience using marketing automation and campaign management platforms such as HubSpot, Jira, or similar tools.
• Self-motivated, proactive, and comfortable operating autonomously in a fast-paced Managed Services Provider (MSP) environment.

Benefits

• Hybrid working (for majority of our roles) with team anchor days to support collaboration.
• Extensive training and development opportunities that enable continual growth as part of your career planning.
• Extensive discounts and benefits to maximise your money.
• A choice of your IT equipment to maximise your success and access to cost-price tech for your personal needs.
• Fun team events to celebrate achievements and connect with colleagues outside work as part of our engaging culture.