Campaign Manager responsible for B2B marketing programs at Centorrino Technologies. Focusing on lead generation and market expansion in Australia with a hybrid work model.
Responsibilities
Develop and execute integrated, multi-channel B2B marketing campaigns aligned to CT’s growth strategy and revenue targets.
Design sustainable, multi-touch campaign strategies that drive lead generation, pipeline acceleration, and new logo acquisition.
Own end-to-end campaign delivery across email, website, social, paid media, and selected offline channels.
Build data-driven business cases for paid media investment (e.g., Google Ads, paid social) with clear ROI accountability.
Analyse campaign performance, lead quality, and pipeline progression; optimise based on insights and commercial impact.
Partner with Sales, Product, and Operations to ensure messaging alignment and strong sales enablement support.
Collaborate with vendor partners to align campaign messaging, secure Market Development Funds (MDF), and integrate vendor objectives.
Develop targeted campaign strategies for priority industries including Education, Government, Healthcare, Financial Services, and Defence.
Support expansion into growth territories (NT, WA, SA, TAS) through tailored, market-specific marketing initiatives.
Requirements
Proven experience in B2B campaign management within a technology, IT services, or Managed Services Provider environment.
Strong track record of delivering lead-driven campaigns with measurable impact on pipeline and revenue.
Deep understanding of complex B2B buying cycles, particularly across regulated or enterprise sectors.
Commercial mindset with the ability to balance brand-building activity with performance-driven outcomes.
Advanced analytical skills, with experience measuring, reporting, and optimising campaign Return on Investment (ROI)
Strong project management capability, able to manage multiple concurrent campaigns and stakeholders.
Confident stakeholder engagement skills, including collaboration with senior leaders, sales teams, and external vendors.
Experience using marketing automation and campaign management platforms such as HubSpot, Jira, or similar tools.
Self-motivated, proactive, and comfortable operating autonomously in a fast-paced Managed Services Provider (MSP) environment.
Benefits
Hybrid working (for majority of our roles) with team anchor days to support collaboration.
Extensive training and development opportunities that enable continual growth as part of your career planning.
Extensive discounts and benefits to maximise your money.
A choice of your IT equipment to maximise your success and access to cost-price tech for your personal needs.
Fun team events to celebrate achievements and connect with colleagues outside work as part of our engaging culture.
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